Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
Kohl's operates department stores offering apparel footwear home goods and beauty products nationwide.
Headquartered in:
United States
Year founded:
1962
Public
Enterprise
10,001+
employees
4
- No items found.
Tyson Foods produces and distributes protein-based food products including poultry beef and prepared foods.
Headquartered in:
United States
Year founded:
1935
Public
Enterprise
10,001+
employees
4
S&P 500
Vodafone is a multinational telecommunications company providing mobile phone and data services.
Headquartered in:
United Kingdom
Year founded:
1985
Public
Established
10,001+
employees
4
- No items found.
Square is a financial services and digital payments company for merchants and consumers.
Headquartered in:
United States
Year founded:
2009
Public
Established
5,001–10,000
employees
4
- No items found.
Trader Joe's is a grocery retailer offering specialty foods organic products and private label items.
Headquartered in:
United States
Year founded:
1967
Private
Established
5,001–10,000
employees
4
- No items found.
Rotary supports Rotary programs for humanitarian education and peace as a nonprofit foundation.
Headquartered in:
United States
Year founded:
1917
Nonprofit / Charity
Established
51–200
employees
4
- No items found.
Unilever produces food and personal care brands as a British-Dutch multinational consumer packaged goods company.
Headquartered in:
United Kingdom
Year founded:
1930
Public
Enterprise
10,001+
employees
4
- No items found.
Sony manufactures consumer electronics entertainment gaming and imaging products worldwide as a Japanese conglomerate.
Headquartered in:
Japan
Year founded:
1946
Public
Enterprise
10,001+
employees
4
- No items found.
Schneider Electric is a French multinational corporation specializing in energy technology electrification automation and digitalization solutions.
Headquartered in:
France
Year founded:
1836
Public
Enterprise
10,001+
employees
4
- No items found.
Samsung produces consumer electronics and semiconductors as a South Korean multinational conglomerate.
Headquartered in:
South Korea
Year founded:
1969
Public
Enterprise
10,001+
employees
4
- No items found.
United Airlines is a major airline providing domestic and international flight services and operations.
Headquartered in:
United States
Year founded:
1926
Public
Established
10,001+
employees
4
S&P 500
REI is a consumer cooperative retailing outdoor recreation equipment camping gear and sporting apparel.
Headquartered in:
United States
Year founded:
1938
Cooperative / Member-owned
Established
5,001–10,000
employees
4
- No items found.
Lululemon designs and sells yoga and technical sportswear for men and women globally as an athletic apparel company.
Headquartered in:
Canada
Year founded:
1998
Public
Established
5,001–10,000
employees
4
S&P 500
Marriott owns and franchises hotel and resort brands worldwide as a multinational hospitality company.
Headquartered in:
United States
Year founded:
1927
Public
Enterprise
10,001+
employees
4
S&P 500
Nordstrom sells apparel accessories and home goods through brick-and-mortar and online channels as an American department store chain.
Headquartered in:
United States
Year founded:
1901
Public
Enterprise
5,001–10,000
employees
4
- No items found.
Prudential is a multinational insurance and asset management corporation headquartered in London and Hong Kong.
Headquartered in:
United Kingdom
Year founded:
1848
Public
Enterprise
5,001–10,000
employees
4
S&P 500
The Museum of Modern Art connects people from around the world to the art of our time. We aspire to be a catalyst for experimentation, learning, and creativity, a gathering place for all, and a home for artists and their ideas.
MoMA features modern and contemporary art collections as an art museum in Manhattan.
Headquartered in:
United States
Year founded:
1929
Nonprofit / Charity
Established
501–1,000
employees
4
- No items found.
National Geographic is a scientific nonprofit publishing media and funding exploration and educational research.
Headquartered in:
United States
Year founded:
1888
Nonprofit / Charity
Established
501–1,000
employees
4
- No items found.
Red Bull manufactures and distributes energy drinks sold in multiple countries as an Austrian company.
Headquartered in:
Austria
Year founded:
1987
Private
Established
1,001–5,000
employees
4
- No items found.
Oxfam is an international confederation of nonprofit organizations addressing global poverty and injustice.
Headquartered in:
United Kingdom
Year founded:
1942
Nonprofit / Charity
Established
201–500
employees
4
Charities
MIT is a private research university devoted to science technology and engineering education and research advancement.
Headquartered in:
United States
Year founded:
1861
Nonprofit / Charity
Established
5,001–10,000
employees
4
- No items found.
Operation Underground Railroad combats human trafficking and conducts rescue operations for trafficked individuals as a nonprofit organization.
Headquartered in:
United States
Year founded:
2013
Nonprofit / Charity
Scale-up
201–500
employees
4
Charities
PayPal enables secure online transactions and money transfers globally for consumers and merchants as a digital payments company.
Headquartered in:
United States
Year founded:
1998
Public
Enterprise
5,001–10,000
employees
4
S&P 500
New York Public Library is a major public library system providing research materials circulating collections and cultural programs in New York City.
Headquartered in:
United States
Year founded:
1895
Nonprofit / Charity
Established
201–500
employees
4
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.


