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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's boldest brands

A curated database. Browse by sector, stage and mission intent.

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Kohl's logo
Kohl's logo
Kohl's
Retail & Ecommerce

To take care of families' realest moments.

Purpose & Meaning
Purpose & Meaning
Connection
Connection

Kohl's operates department stores offering apparel footwear home goods and beauty products nationwide.

  • Headquartered in:

    United States

  • Year founded:

    1962

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Tyson Foods logo
Tyson Foods logo
Tyson Foods
Food & Beverage

To raise the world's expectations to how much good food can do.

Purpose & Meaning
Purpose & Meaning
Transformation
Transformation

Tyson Foods produces and distributes protein-based food products including poultry beef and prepared foods.

  • Headquartered in:

    United States

  • Year founded:

    1935

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Vodafone logo
Vodafone logo
Vodafone
Technology & Software

To connect for a better future by enabling inclusive and sustainable digital societies.

Connection
Connection
Sustainability
Sustainability

Vodafone is a multinational telecommunications company providing mobile phone and data services.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1985

  • Public

  • Established

  • 10,001+

    employees

View Profile
Square logo
Square logo
Square
Technology & Software

To empower businesses and individuals with simple, affordable, and accessible financial tools.

Empowerment
Empowerment
Accessibility
Accessibility

Square is a financial services and digital payments company for merchants and consumers.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Public

  • Established

  • 5,001–10,000

    employees

View Profile
Trader Joe's logo
Trader Joe's logo
Trader Joe's
Retail & Ecommerce

We are committed to providing our customers outstanding value in the form of the best quality products at the best everyday prices.

Quality
Quality
Affordability
Affordability

Trader Joe's is a grocery retailer offering specialty foods organic products and private label items.

  • Headquartered in:

    United States

  • Year founded:

    1967

  • Private

  • Established

  • 5,001–10,000

    employees

View Profile
Rotary logo
Rotary logo
Rotary
Social Impact & Development

To enable Rotarians to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty.

Purpose & Meaning
Purpose & Meaning
Collaboration
Collaboration

Rotary supports Rotary programs for humanitarian education and peace as a nonprofit foundation.

  • Headquartered in:

    United States

  • Year founded:

    1917

  • Nonprofit / Charity

  • Established

  • 51–200

    employees

View Profile
Unilever logo
Unilever logo
Unilever
Consumer Products

To make sustainable living commonplace.

Sustainability
Sustainability
Transformation
Transformation

Unilever produces food and personal care brands as a British-Dutch multinational consumer packaged goods company.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1930

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Sony logo
Sony logo
Sony
Manufacturing & Industrial

To fill the world with emotion, through the power of creativity and technology.

Experience & Enjoyment
Experience & Enjoyment
Design & Creativity
Design & Creativity

Sony manufactures consumer electronics entertainment gaming and imaging products worldwide as a Japanese conglomerate.

  • Headquartered in:

    Japan

  • Year founded:

    1946

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Schneider Electric logo
Schneider Electric logo
Schneider Electric
Manufacturing & Industrial

To be your digital partner for Sustainability and Efficiency.

Sustainability
Sustainability
Efficiency
Efficiency

Schneider Electric is a French multinational corporation specializing in energy technology electrification automation and digitalization solutions.

  • Headquartered in:

    France

  • Year founded:

    1836

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Samsung logo
Samsung logo
Samsung
Manufacturing & Industrial

Inspire the world, create the future.

Inspiration
Inspiration
Innovation
Innovation

Samsung produces consumer electronics and semiconductors as a South Korean multinational conglomerate.

  • Headquartered in:

    South Korea

  • Year founded:

    1969

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
United Airlines logo
United Airlines logo
United Airlines
Transport, Mobility & Logistics

Connecting People. Uniting the World.

Connection
Connection
Purpose & Meaning
Purpose & Meaning

United Airlines is a major airline providing domestic and international flight services and operations.

  • Headquartered in:

    United States

  • Year founded:

    1926

  • Public

  • Established

  • 10,001+

    employees

View Profile
REI logo
REI logo
REI
Retail & Ecommerce

We inspire, educate and outfit for a lifetime of adventure and stewardship.

Inspiration
Inspiration
Environmental Stewardship
Environmental Stewardship

REI is a consumer cooperative retailing outdoor recreation equipment camping gear and sporting apparel.

  • Headquartered in:

    United States

  • Year founded:

    1938

  • Cooperative / Member-owned

  • Established

  • 5,001–10,000

    employees

View Profile
Lululemon logo
Lululemon logo
Lululemon
Consumer Products

To elevate human potential by helping people feel their best.

Empowerment
Empowerment
Wellbeing
Wellbeing

Lululemon designs and sells yoga and technical sportswear for men and women globally as an athletic apparel company.

  • Headquartered in:

    Canada

  • Year founded:

    1998

  • Public

  • Established

  • 5,001–10,000

    employees

View Profile
Marriott logo
Marriott logo
Marriott
Real Estate & Property

To enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experiences.

Experience & Enjoyment
Experience & Enjoyment
Customer Focus
Customer Focus

Marriott owns and franchises hotel and resort brands worldwide as a multinational hospitality company.

  • Headquartered in:

    United States

  • Year founded:

    1927

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Nordstrom logo
Nordstrom logo
Nordstrom
Retail & Ecommerce

To provide outstanding service every day, one customer at a time.

Customer Focus
Customer Focus
Excellence
Excellence

Nordstrom sells apparel accessories and home goods through brick-and-mortar and online channels as an American department store chain.

  • Headquartered in:

    United States

  • Year founded:

    1901

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Prudential logo
Prudential logo
Prudential
Finance

To be the most trusted partner and protector for today's generations and the generations to come, by providing simple and accessible financial and health solutions.

Trust
Trust
Financial Security
Financial Security
Accessibility
Accessibility

Prudential is a multinational insurance and asset management corporation headquartered in London and Hong Kong.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1848

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
MoMA logo
MoMA logo
MoMA
Media & Entertainment

The Museum of Modern Art connects people from around the world to the art of our time. We aspire to be a catalyst for experimentation, learning, and creativity, a gathering place for all, and a home for artists and their ideas.

Community & Belonging
Community & Belonging
Design & Creativity
Design & Creativity
Knowledge & Information
Knowledge & Information

MoMA features modern and contemporary art collections as an art museum in Manhattan.

  • Headquartered in:

    United States

  • Year founded:

    1929

  • Nonprofit / Charity

  • Established

  • 501–1,000

    employees

View Profile
National Geographic logo
National Geographic logo
National Geographic
Media & Entertainment

To use the power of science, exploration, education, and storytelling to illuminate and protect the wonder of our world.

Knowledge & Information
Knowledge & Information
Environmental Stewardship
Environmental Stewardship
Inspiration
Inspiration

National Geographic is a scientific nonprofit publishing media and funding exploration and educational research.

  • Headquartered in:

    United States

  • Year founded:

    1888

  • Nonprofit / Charity

  • Established

  • 501–1,000

    employees

View Profile
Red Bull logo
Red Bull logo
Red Bull
Food & Beverage

Giving wings to people and ideas.

Inspiration
Inspiration
Empowerment
Empowerment

Red Bull manufactures and distributes energy drinks sold in multiple countries as an Austrian company.

  • Headquartered in:

    Austria

  • Year founded:

    1987

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
Oxfam logo
Oxfam logo
Oxfam
Social Impact & Development

We fight inequality to end poverty and injustice.

Social Justice & Equity
Social Justice & Equity
Impact
Impact

Oxfam is an international confederation of nonprofit organizations addressing global poverty and injustice.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1942

  • Nonprofit / Charity

  • Established

  • 201–500

    employees

View Profile
MIT logo
MIT logo
MIT
Education

To advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.

Knowledge & Information
Knowledge & Information
Purpose & Meaning
Purpose & Meaning

MIT is a private research university devoted to science technology and engineering education and research advancement.

  • Headquartered in:

    United States

  • Year founded:

    1861

  • Nonprofit / Charity

  • Established

  • 5,001–10,000

    employees

View Profile
Operation Underground Railroad logo
Operation Underground Railroad logo
Operation Underground Railroad
Social Impact & Development

We exist to rescue children from sex trafficking and sexual exploitation.

Safety
Safety
Social Justice & Equity
Social Justice & Equity

Operation Underground Railroad combats human trafficking and conducts rescue operations for trafficked individuals as a nonprofit organization.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Nonprofit / Charity

  • Scale-up

  • 201–500

    employees

View Profile
PayPal logo
PayPal logo
PayPal
Finance

To democratize financial services, empowering people and businesses to join and thrive in the global economy.

Empowerment
Empowerment
Accessibility
Accessibility
Economic Opportunity
Economic Opportunity

PayPal enables secure online transactions and money transfers globally for consumers and merchants as a digital payments company.

  • Headquartered in:

    United States

  • Year founded:

    1998

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
New York Public Library logo
New York Public Library logo
New York Public Library
Social Impact & Development

To inspire lifelong learning, advance knowledge, and strengthen our communities.

Inspiration
Inspiration
Knowledge & Information
Knowledge & Information
Community & Belonging
Community & Belonging

New York Public Library is a major public library system providing research materials circulating collections and cultural programs in New York City.

  • Headquartered in:

    United States

  • Year founded:

    1895

  • Nonprofit / Charity

  • Established

  • 201–500

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.