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Sony logo
Sony
Attributed
Mission Statement
*

To fill the world with emotion, through the power of creativity and technology.

Experience & Enjoyment
Experience & Enjoyment
Design & Creativity
Design & Creativity

Sony manufactures consumer electronics entertainment gaming and imaging products worldwide as a Japanese conglomerate.

  • Manufacturing & Industrial

  • Headquartered in:

    Japan

  • Year founded:

    1946

  • Public

  • Enterprise

  • 10,001+

    employees

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Mission Themes

Experience & Enjoyment

Experience & Enjoyment

Joy, fun, delight, pleasure, play.

Design & Creativity

Design & Creativity

Creative expression, design-led thinking, craftsmanship.

Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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* The Mission Statement Verification System communicates how confidently a mission statement can be attributed to an authoritative source, without judging its quality or intent.
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The
Sony
mission statement was last checked on
January 15, 2026