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National Geographic logo
National Geographic
Attributed
Mission Statement
*

To use the power of science, exploration, education, and storytelling to illuminate and protect the wonder of our world.

Knowledge & Information
Knowledge & Information
Environmental Stewardship
Environmental Stewardship
Inspiration
Inspiration

National Geographic is a scientific nonprofit publishing media and funding exploration and educational research.

  • Media & Entertainment

  • Headquartered in:

    United States

  • Year founded:

    1888

  • Nonprofit / Charity

  • Established

  • 501–1,000

    employees

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Mission Themes

Knowledge & Information

Knowledge & Information

Providing insight, data, education, or understanding.

Environmental Stewardship

Environmental Stewardship

Protecting, conserving, or restoring the natural environment.

Inspiration

Inspiration

Motivating, uplifting, or energising people.

Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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* The Mission Statement Verification System communicates how confidently a mission statement can be attributed to an authoritative source, without judging its quality or intent.
If any of the information looks incorrect, please reach out with an update.
The
National Geographic
mission statement was last checked on
January 15, 2026