Red Bull
Attributed
Mission Statement
*
Giving wings to people and ideas.
Inspiration
Empowerment
Red Bull manufactures and distributes energy drinks sold in multiple countries as an Austrian company.
Food & Beverage
Headquartered in:
Austria
Year founded:
1987
Private
Established
1,001–5,000
employees
Mission Themes
Inspiration
Motivating, uplifting, or energising people.
Empowerment
Giving people tools, agency, confidence, or the ability to act.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
* The Mission Statement Verification System communicates how confidently a mission statement can be attributed to an authoritative source, without judging its quality or intent.
If any of the information looks incorrect, please reach out with an update.
The
Red Bull
mission statement was last checked on
January 15, 2026