REI
Attributed
Mission Statement
*
We inspire, educate and outfit for a lifetime of adventure and stewardship.
Inspiration
Environmental Stewardship
REI is a consumer cooperative retailing outdoor recreation equipment camping gear and sporting apparel.
Retail & Ecommerce
Headquartered in:
United States
Year founded:
1938
Cooperative / Member-owned
Established
5,001–10,000
employees
Mission Themes
Inspiration
Motivating, uplifting, or energising people.
Environmental Stewardship
Protecting, conserving, or restoring the natural environment.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
* The Mission Statement Verification System communicates how confidently a mission statement can be attributed to an authoritative source, without judging its quality or intent.
If any of the information looks incorrect, please reach out with an update.
The
REI
mission statement was last checked on
January 15, 2026