Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
3M is a diversified manufacturer of industrial consumer and healthcare products and adhesives tapes and abrasives.
Headquartered in:
United States
Year founded:
1902
Public
Enterprise
10,001+
employees
3
S&P 500
Urban Outfitters targets young adults with fashion accessories and homeware as a multinational lifestyle retailer.
Headquartered in:
United States
Year founded:
1970
Public
Established
10,001+
employees
3
- No items found.
Warner Bros produces movies and television content as an American film studio and entertainment conglomerate.
Headquartered in:
United States
Year founded:
1923
Public
Enterprise
1,001–5,000
employees
3
- No items found.
Arrow Electronics distributes electronic components and enterprise computing solutions for manufacturers and resellers globally.
Headquartered in:
United States
Year founded:
1935
Public
Enterprise
10,001+
employees
3
- No items found.
Volkswagen is a German multinational automotive manufacturer known for the Beetle and mass-market vehicles.
Headquartered in:
Germany
Year founded:
1937
Public
Enterprise
10,001+
employees
3
- No items found.
Siemens is a German multinational technology conglomerate focused on industrial automation and infrastructure.
Headquartered in:
Germany
Year founded:
1847
Public
Enterprise
10,001+
employees
3
- No items found.
Zoom is a videoconferencing communications platform providing cloud based meeting solutions.
Headquartered in:
United States
Year founded:
2011
Public
Established
5,001–10,000
employees
3
- No items found.
Mercedes-Benz is a German multinational luxury automobile manufacturer based in Stuttgart specializing in vehicles.
Headquartered in:
Germany
Year founded:
1926
Public
Enterprise
10,001+
employees
3
- No items found.
Equifax collects data on millions of consumers and businesses as an American consumer credit reporting agency.
Headquartered in:
United States
Year founded:
1899
Public
Enterprise
5,001–10,000
employees
3
S&P 500
Clarks is a British footwear manufacturer and retailer known for Desert Boot and Wallabee shoes.
Headquartered in:
United Kingdom
Year founded:
1825
Private
Established
1,001–5,000
employees
3
- No items found.
Oxford University is a collegiate research university in Oxford England with over 900 years of academic tradition.
Headquartered in:
United Kingdom
Year founded:
1096
Nonprofit / Charity
Enterprise
5,001–10,000
employees
3
- No items found.
Ferrari is an Italian luxury sports car manufacturer based in Maranello specializing in high-performance vehicles.
Headquartered in:
Italy
Year founded:
1939
Public
Established
1,001–5,000
employees
3
- No items found.
Prezi is a cloud-based presentation software company offering dynamic storytelling and collaboration tools.
Headquartered in:
Hungary
Year founded:
2009
Private
Scale-up
201–500
employees
3
- No items found.
Mondelēz International is a manufacturer and distributor of snack foods and confectionery products across multiple global brands.
Headquartered in:
United States
Year founded:
1923
Public
Enterprise
10,001+
employees
5
S&P 500
Bombas specializes in comfortable socks and clothing with social mission of donation as an apparel brand.
Headquartered in:
United States
Year founded:
2013
Private
Scale-up
201–500
employees
3
B Corps
News Corp is a mass media and publishing company operating news outlets book publishers and digital real estate platforms.
Headquartered in:
United States
Year founded:
1980
Public
Enterprise
10,001+
employees
4
S&P 500
Walgreens operates stores across the United States and Puerto Rico as an American pharmacy retailer.
Headquartered in:
United States
Year founded:
1901
Public
Enterprise
5,001–10,000
employees
4
- No items found.
Web Summit is a global technology conference and event organizer hosting conferences in multiple countries.
Headquartered in:
Ireland
Year founded:
2009
Private
Scale-up
201–500
employees
4
- No items found.
Goodyear is a multinational tire manufacturer producing automotive commercial and specialty tires for global markets.
Headquartered in:
United States
Year founded:
1898
Public
Enterprise
10,001+
employees
4
- No items found.
Universal Music operates record labels and music publishing businesses globally as a music corporation.
Headquartered in:
Netherlands
Year founded:
1996
Public
Established
10,001+
employees
4
- No items found.
Dollar General is a retailer of discount everyday essentials for low to middle-income consumers in underserved communities nationwide.
Headquartered in:
United States
Year founded:
1939
Public
Enterprise
10,001+
employees
4
S&P 500
Colgate-Palmolive manufactures oral care personal care and pet nutrition products sold globally.
Headquartered in:
United States
Year founded:
1806
Public
Enterprise
10,001+
employees
4
S&P 500
Kellogg manufactures breakfast cereals convenience foods crackers and snacks distributed worldwide.
Headquartered in:
United States
Year founded:
1906
Public
Enterprise
10,001+
employees
4
- No items found.
Whole Foods is a natural and organic grocery supermarket chain acquired by Amazon.
Headquartered in:
United States
Year founded:
1980
Public
Established
10,001+
employees
4
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.


