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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's boldest brands

A curated database. Browse by sector, stage and mission intent.

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3M logo
3M logo
3M
Manufacturing & Industrial

3M Technology Advancing Every Company; 3M Products Enhancing Every Home; 3M Innovation Improving Every Life.

Innovation
Innovation
Value Creation
Value Creation

3M is a diversified manufacturer of industrial consumer and healthcare products and adhesives tapes and abrasives.

  • Headquartered in:

    United States

  • Year founded:

    1902

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Urban Outfitters logo
Urban Outfitters logo
Urban Outfitters
Retail & Ecommerce

To build a strong emotional bond with the customer.

Customer Focus
Customer Focus
Connection
Connection

Urban Outfitters targets young adults with fashion accessories and homeware as a multinational lifestyle retailer.

  • Headquartered in:

    United States

  • Year founded:

    1970

  • Public

  • Established

  • 10,001+

    employees

View Profile
Warner Bros logo
Warner Bros logo
Warner Bros
Media & Entertainment

To make a positive impact on the world through initiatives that encourage youth to be storytellers, create access and opportunities for new voices, and drive sustainable production.

Impact
Impact
Social Justice & Equity
Social Justice & Equity

Warner Bros produces movies and television content as an American film studio and entertainment conglomerate.

  • Headquartered in:

    United States

  • Year founded:

    1923

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Arrow Electronics logo
Arrow Electronics logo
Arrow Electronics
Technology & Software

To make the benefits of technology accessible to all in ways that will make life not only different but better.

Accessibility
Accessibility
Transformation
Transformation

Arrow Electronics distributes electronic components and enterprise computing solutions for manufacturers and resellers globally.

  • Headquartered in:

    United States

  • Year founded:

    1935

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Volkswagen logo
Volkswagen logo
Volkswagen
Manufacturing & Industrial

To offer mobility for everyone.

Accessibility
Accessibility
Purpose & Meaning
Purpose & Meaning

Volkswagen is a German multinational automotive manufacturer known for the Beetle and mass-market vehicles.

  • Headquartered in:

    Germany

  • Year founded:

    1937

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Siemens logo
Siemens logo
Siemens
Manufacturing & Industrial

To be a technology company that transforms the everyday.

Transformation
Transformation
Innovation
Innovation

Siemens is a German multinational technology conglomerate focused on industrial automation and infrastructure.

  • Headquartered in:

    Germany

  • Year founded:

    1847

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Zoom logo
Zoom logo
Zoom
Technology & Software

To make video communications frictionless and secure.

Simplicity
Simplicity
Trust
Trust

Zoom is a videoconferencing communications platform providing cloud based meeting solutions.

  • Headquartered in:

    United States

  • Year founded:

    2011

  • Public

  • Established

  • 5,001–10,000

    employees

View Profile
Mercedes-Benz logo
Mercedes-Benz logo
Mercedes-Benz
Manufacturing & Industrial

To build the world's most desirable cars.

Design & Creativity
Design & Creativity
Excellence
Excellence

Mercedes-Benz is a German multinational luxury automobile manufacturer based in Stuttgart specializing in vehicles.

  • Headquartered in:

    Germany

  • Year founded:

    1926

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Equifax logo
Equifax logo
Equifax
Finance

To be the global leader in information solutions that creates unparalleled insights to solve customer challenges.

Knowledge & Information
Knowledge & Information
Excellence
Excellence

Equifax collects data on millions of consumers and businesses as an American consumer credit reporting agency.

  • Headquartered in:

    United States

  • Year founded:

    1899

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Clarks logo
Clarks logo
Clarks
Consumer Products

In pursuit of comfort.

Wellbeing
Wellbeing
Customer Focus
Customer Focus

Clarks is a British footwear manufacturer and retailer known for Desert Boot and Wallabee shoes.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1825

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
Oxford University logo
Oxford University logo
Oxford University
Education

To lead the world in research and education for the benefit of society.

Knowledge & Information
Knowledge & Information
Purpose & Meaning
Purpose & Meaning

Oxford University is a collegiate research university in Oxford England with over 900 years of academic tradition.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1096

  • Nonprofit / Charity

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Ferrari logo
Ferrari logo
Ferrari
Manufacturing & Industrial

To win both on and off the track.

Excellence
Excellence
Purpose & Meaning
Purpose & Meaning

Ferrari is an Italian luxury sports car manufacturer based in Maranello specializing in high-performance vehicles.

  • Headquartered in:

    Italy

  • Year founded:

    1939

  • Public

  • Established

  • 1,001–5,000

    employees

View Profile
Prezi logo
Prezi logo
Prezi
Technology & Software

To reinvent how people share knowledge, tell stories, and inspire their audiences to act.

Knowledge & Information
Knowledge & Information
Inspiration
Inspiration
Transformation
Transformation

Prezi is a cloud-based presentation software company offering dynamic storytelling and collaboration tools.

  • Headquartered in:

    Hungary

  • Year founded:

    2009

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Mondelēz International logo
Mondelēz International logo
Mondelēz International
Food & Beverage

To empower people to snack right.

Empowerment
Empowerment
Wellbeing
Wellbeing

Mondelēz International is a manufacturer and distributor of snack foods and confectionery products across multiple global brands.

  • Headquartered in:

    United States

  • Year founded:

    1923

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Bombas logo
Bombas logo
Bombas
Consumer Products

To help those experiencing homelessness.

Impact
Impact
Social Justice & Equity
Social Justice & Equity

Bombas specializes in comfortable socks and clothing with social mission of donation as an apparel brand.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
News Corp logo
News Corp logo
News Corp
Media & Entertainment

We are dedicated to delivering value to our customers and our shareholders with premium products and services that inform and inspire.

Knowledge & Information
Knowledge & Information
Inspiration
Inspiration

News Corp is a mass media and publishing company operating news outlets book publishers and digital real estate platforms.

  • Headquartered in:

    United States

  • Year founded:

    1980

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Walgreens logo
Walgreens logo
Walgreens
Retail & Ecommerce

To champion the health and wellbeing of every community in America.

Wellbeing
Wellbeing
Community & Belonging
Community & Belonging

Walgreens operates stores across the United States and Puerto Rico as an American pharmacy retailer.

  • Headquartered in:

    United States

  • Year founded:

    1901

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Web Summit logo
Web Summit logo
Web Summit
Media & Entertainment

To connect people and ideas that can change the world.

Connection
Connection
Impact
Impact

Web Summit is a global technology conference and event organizer hosting conferences in multiple countries.

  • Headquartered in:

    Ireland

  • Year founded:

    2009

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Goodyear logo
Goodyear logo
Goodyear
Manufacturing & Industrial

To be #1 in Tires and Service.

Leadership
Leadership
Excellence
Excellence

Goodyear is a multinational tire manufacturer producing automotive commercial and specialty tires for global markets.

  • Headquartered in:

    United States

  • Year founded:

    1898

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Universal Music logo
Universal Music logo
Universal Music
Media & Entertainment

To shape culture through the power of artistry.

Design & Creativity
Design & Creativity
Transformation
Transformation

Universal Music operates record labels and music publishing businesses globally as a music corporation.

  • Headquartered in:

    Netherlands

  • Year founded:

    1996

  • Public

  • Established

  • 10,001+

    employees

View Profile
Dollar General logo
Dollar General logo
Dollar General
Retail & Ecommerce

Serving Others.

Responsibility & Ethics
Responsibility & Ethics
Inclusion
Inclusion

Dollar General is a retailer of discount everyday essentials for low to middle-income consumers in underserved communities nationwide.

  • Headquartered in:

    United States

  • Year founded:

    1939

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Colgate-Palmolive logo
Colgate-Palmolive logo
Colgate-Palmolive
Consumer Products

We are Colgate-Palmolive, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.

Transformation
Transformation
Sustainability
Sustainability

Colgate-Palmolive manufactures oral care personal care and pet nutrition products sold globally.

  • Headquartered in:

    United States

  • Year founded:

    1806

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Kellogg logo
Kellogg logo
Kellogg
Food & Beverage

We bring our best to everyone everyday through our trusted food brands.

Quality
Quality
Trust
Trust

Kellogg manufactures breakfast cereals convenience foods crackers and snacks distributed worldwide.

  • Headquartered in:

    United States

  • Year founded:

    1906

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Whole Foods logo
Whole Foods logo
Whole Foods
Retail & Ecommerce

To nourish people and the planet.

Wellbeing
Wellbeing
Environmental Stewardship
Environmental Stewardship

Whole Foods is a natural and organic grocery supermarket chain acquired by Amazon.

  • Headquartered in:

    United States

  • Year founded:

    1980

  • Public

  • Established

  • 10,001+

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.