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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's boldest brands

A curated database. Browse by sector, stage and mission intent.

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H&M logo
H&M logo
H&M
Retail & Ecommerce

To make it possible for everyone to look, feel and do good.

Inclusion
Inclusion
Empowerment
Empowerment

H&M is a Swedish multinational fast fashion retailer selling clothing accessories and homeware.

  • Headquartered in:

    Sweden

  • Year founded:

    1947

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Kickstarter logo
Kickstarter logo
Kickstarter
Finance

To help bring creative projects to life.

Empowerment
Empowerment
Design & Creativity
Design & Creativity

Kickstarter is a crowdfunding platform enabling creators to raise funds.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Private

  • Established

  • 201–500

    employees

View Profile
Make-A-Wish logo
Make-A-Wish logo
Make-A-Wish
Social Impact & Development

Together, we create life-changing wishes for children with critical illnesses.

Collaboration
Collaboration
Health
Health
Impact
Impact

Make-A-Wish is a nonprofit organization granting life-changing wishes for children with critical illnesses and terminal diagnoses.

  • Headquartered in:

    United States

  • Year founded:

    1980

  • Nonprofit / Charity

  • Established

  • 1,001–5,000

    employees

View Profile
Hims & Hers logo
Hims & Hers logo
Hims & Hers
Healthcare

To help the world feel great through the power of better health.

Wellbeing
Wellbeing
Health
Health

Hims & Hers provides prescription medications and wellness products through online consultations for men and women as a telehealth platform.

  • Headquartered in:

    United States

  • Year founded:

    2017

  • Public

  • Scale-up

  • 1,001–5,000

    employees

View Profile
Hulu logo
Hulu logo
Hulu
Media & Entertainment

Empower everyone to discover, share, and celebrate the stories that connect us.

Empowerment
Empowerment
Connection
Connection

Hulu provides television shows films and original programming content as an American streaming service.

  • Headquartered in:

    United States

  • Year founded:

    2007

  • Private

  • Scale-up

  • 1,001–5,000

    employees

View Profile
L'Oréal logo
L'Oréal logo
L'Oréal
Consumer Products

To bring Beauty to All.

Inclusion
Inclusion
Purpose & Meaning
Purpose & Meaning

L'Oréal is a multinational cosmetics company developing and manufacturing hair care beauty and skincare products.

  • Headquartered in:

    France

  • Year founded:

    1909

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Humane Society logo
Humane Society logo
Humane Society
Social Impact & Development

We fight the big fights to end suffering for all animals.

Social Justice & Equity
Social Justice & Equity
Responsibility & Ethics
Responsibility & Ethics

Humane Society focuses on humane treatment campaigns as an animal advocacy and protection nonprofit.

  • Headquartered in:

    United States

  • Year founded:

    1954

  • Nonprofit / Charity

  • Established

  • 501–1,000

    employees

View Profile
Kroger logo
Kroger logo
Kroger
Retail & Ecommerce

To Feed the Human Spirit.

Purpose & Meaning
Purpose & Meaning
Wellbeing
Wellbeing

Kroger operates grocery stores and related retail businesses as a supermarket chain.

  • Headquartered in:

    United States

  • Year founded:

    1883

  • Public

  • Established

  • 10,001+

    employees

View Profile
Harvard University logo
Harvard University logo
Harvard University
Education

To educate the citizens and citizen-leaders for our society through the transformative power of a liberal arts and sciences education.

Knowledge & Information
Knowledge & Information
Transformation
Transformation

Harvard University provides undergraduate graduate professional education as an Ivy League research university.

  • Headquartered in:

    United States

  • Year founded:

    1636

  • Nonprofit / Charity

  • Established

  • 10,001+

    employees

View Profile
Honda logo
Honda logo
Honda
Manufacturing & Industrial

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Quality
Quality
Affordability
Affordability

Honda is a multinational automotive and motorcycle manufacturer producing vehicles and engines for global markets.

  • Headquartered in:

    Japan

  • Year founded:

    1948

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Dunkin' logo
Dunkin' logo
Dunkin'
Food & Beverage

Everything we do is about you. We strive to keep you at your best, and we remain loyal to you, your tastes, and your time. That's what America runs on.

Customer Focus
Customer Focus
Trust
Trust
Wellbeing
Wellbeing

Dunkin' is an American fast-food chain operating coffee and donut shops offering breakfast items and beverages.

  • Headquartered in:

    United States

  • Year founded:

    1950

  • Private

  • Established

  • 5,001–10,000

    employees

View Profile
Charity: water logo
Charity: water logo
Charity: water
Social Impact & Development

To bring clean and safe drinking water to every single person on the planet.

Accessibility
Accessibility
Social Justice & Equity
Social Justice & Equity

Charity: water provides clean drinking water to developing nations as a nonprofit organization.

  • Headquartered in:

    United States

  • Year founded:

    2006

  • Nonprofit / Charity

  • Scale-up

  • 51–200

    employees

View Profile
Enel logo
Enel logo
Enel
Energy & Utilities

Opening energy access to everyone everywhere to ensure a just energy transition that is accessible to all.

Accessibility
Accessibility
Sustainability
Sustainability

Enel is an Italian multinational energy company producing, distributing, and selling electricity and renewable energy products.

  • Headquartered in:

    Italy

  • Year founded:

    1962

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Disney logo
Disney logo
Disney
Media & Entertainment

To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling.

Inspiration
Inspiration
Experience & Enjoyment
Experience & Enjoyment

Disney is an American multinational entertainment conglomerate producing films, television, animation, and operating theme parks.

  • Headquartered in:

    United States

  • Year founded:

    1923

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Delta Air Lines logo
Delta Air Lines logo
Delta Air Lines
Transport, Mobility & Logistics

To connect people to opportunities while expanding the understanding of our planet and the people within it.

Connection
Connection
Knowledge & Information
Knowledge & Information

Delta Air Lines operates domestic and international passenger and cargo air transportation services as a major American airline.

  • Headquartered in:

    United States

  • Year founded:

    1925

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Duolingo logo
Duolingo logo
Duolingo
Education

Free language education for the world.

Accessibility
Accessibility
Knowledge & Information
Knowledge & Information

Duolingo provides free language learning through gamified mobile and web applications globally as a digital education platform.

  • Headquartered in:

    United States

  • Year founded:

    2011

  • Public

  • Scale-up

  • 501–1,000

    employees

View Profile
Forbes logo
Forbes logo
Forbes
Media & Entertainment

To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision-makers.

Knowledge & Information
Knowledge & Information
Excellence
Excellence

Forbes produces business news, rankings, and financial information through media platforms as an American publishing company.

  • Headquartered in:

    United States

  • Year founded:

    1917

  • Private

  • Established

  • 201–500

    employees

View Profile
General Motors logo
General Motors logo
General Motors
Manufacturing & Industrial

To earn customers for life.

Customer Focus
Customer Focus
Trust
Trust

General Motors is an American multinational automotive manufacturer producing passenger vehicles and commercial vehicles globally.

  • Headquartered in:

    United States

  • Year founded:

    1908

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Doctors without Borders logo
Doctors without Borders logo
Doctors without Borders
Healthcare

To provide lifesaving medical care to those most in need.

Health
Health
Accessibility
Accessibility

Doctors without Borders provides medical assistance and emergency aid in conflict zones and disasters as an international humanitarian nonprofit.

  • Headquartered in:

    France

  • Year founded:

    1971

  • Nonprofit / Charity

  • Established

  • 10,001+

    employees

View Profile
CVS logo
CVS logo
CVS
Retail & Ecommerce

To deliver superior and more connected experiences, lower the cost of care and improve the health and well-being of those we serve.

Wellbeing
Wellbeing
Customer Focus
Customer Focus
Affordability
Affordability

CVS operates pharmacy retail stores and provides prescription and health services as an American healthcare company.

  • Headquartered in:

    United States

  • Year founded:

    1963

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Girls Scouts logo
Girls Scouts logo
Girls Scouts
Education

Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

Empowerment
Empowerment
Community & Belonging
Community & Belonging

Girls Scouts provides leadership development and skill-building programs for girls nationwide as an American nonprofit youth organization.

  • Headquartered in:

    United States

  • Year founded:

    1912

  • Nonprofit / Charity

  • Established

  • 201–500

    employees

View Profile
Deloitte logo
Deloitte logo
Deloitte
Finance

To help our clients and people excel.

Excellence
Excellence
Customer Focus
Customer Focus

Deloitte is a multinational professional services firm providing audit, tax, consulting, and financial advisory services globally.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1845

  • Private

  • Enterprise

  • 10,001+

    employees

View Profile
Charlotte Tilbury logo
Charlotte Tilbury logo
Charlotte Tilbury
Consumer Products

To help everyone feel and look the most confident, beautiful version of themselves.

Empowerment
Empowerment
Experience & Enjoyment
Experience & Enjoyment

Charlotte Tilbury is a British luxury makeup and beauty brand manufacturing and selling cosmetics and skincare products globally.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2013

  • Private

  • Established

  • 201–500

    employees

View Profile
Boy Scouts of America logo
Boy Scouts of America logo
Boy Scouts of America
Education

To prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

Responsibility & Ethics
Responsibility & Ethics
Empowerment
Empowerment

Boy Scouts of America provides outdoor education, leadership development, and scouting programs for boys as a nonprofit youth organization.

  • Headquartered in:

    United States

  • Year founded:

    1910

  • Nonprofit / Charity

  • Established

  • 10,001+

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.