Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
H&M is a Swedish multinational fast fashion retailer selling clothing accessories and homeware.
Headquartered in:
Sweden
Year founded:
1947
Public
Enterprise
10,001+
employees
4
- No items found.
Kickstarter is a crowdfunding platform enabling creators to raise funds.
Headquartered in:
United States
Year founded:
2009
Private
Established
201–500
employees
4
- No items found.
Make-A-Wish is a nonprofit organization granting life-changing wishes for children with critical illnesses and terminal diagnoses.
Headquartered in:
United States
Year founded:
1980
Nonprofit / Charity
Established
1,001–5,000
employees
4
- No items found.
Hims & Hers provides prescription medications and wellness products through online consultations for men and women as a telehealth platform.
Headquartered in:
United States
Year founded:
2017
Public
Scale-up
1,001–5,000
employees
4
- No items found.
Hulu provides television shows films and original programming content as an American streaming service.
Headquartered in:
United States
Year founded:
2007
Private
Scale-up
1,001–5,000
employees
4
- No items found.
L'Oréal is a multinational cosmetics company developing and manufacturing hair care beauty and skincare products.
Headquartered in:
France
Year founded:
1909
Public
Enterprise
10,001+
employees
4
- No items found.
Humane Society focuses on humane treatment campaigns as an animal advocacy and protection nonprofit.
Headquartered in:
United States
Year founded:
1954
Nonprofit / Charity
Established
501–1,000
employees
4
Charities
Kroger operates grocery stores and related retail businesses as a supermarket chain.
Headquartered in:
United States
Year founded:
1883
Public
Established
10,001+
employees
4
S&P 500
Harvard University provides undergraduate graduate professional education as an Ivy League research university.
Headquartered in:
United States
Year founded:
1636
Nonprofit / Charity
Established
10,001+
employees
4
- No items found.
Honda is a multinational automotive and motorcycle manufacturer producing vehicles and engines for global markets.
Headquartered in:
Japan
Year founded:
1948
Public
Enterprise
10,001+
employees
4
- No items found.
Dunkin' is an American fast-food chain operating coffee and donut shops offering breakfast items and beverages.
Headquartered in:
United States
Year founded:
1950
Private
Established
5,001–10,000
employees
4
- No items found.
Charity: water provides clean drinking water to developing nations as a nonprofit organization.
Headquartered in:
United States
Year founded:
2006
Nonprofit / Charity
Scale-up
51–200
employees
4
Charities
Enel is an Italian multinational energy company producing, distributing, and selling electricity and renewable energy products.
Headquartered in:
Italy
Year founded:
1962
Public
Enterprise
10,001+
employees
4
- No items found.
Disney is an American multinational entertainment conglomerate producing films, television, animation, and operating theme parks.
Headquartered in:
United States
Year founded:
1923
Public
Enterprise
10,001+
employees
4
S&P 500
Delta Air Lines operates domestic and international passenger and cargo air transportation services as a major American airline.
Headquartered in:
United States
Year founded:
1925
Public
Enterprise
10,001+
employees
4
S&P 500
Duolingo provides free language learning through gamified mobile and web applications globally as a digital education platform.
Headquartered in:
United States
Year founded:
2011
Public
Scale-up
501–1,000
employees
4
- No items found.
Forbes produces business news, rankings, and financial information through media platforms as an American publishing company.
Headquartered in:
United States
Year founded:
1917
Private
Established
201–500
employees
4
- No items found.
General Motors is an American multinational automotive manufacturer producing passenger vehicles and commercial vehicles globally.
Headquartered in:
United States
Year founded:
1908
Public
Enterprise
10,001+
employees
4
S&P 500
Doctors without Borders provides medical assistance and emergency aid in conflict zones and disasters as an international humanitarian nonprofit.
Headquartered in:
France
Year founded:
1971
Nonprofit / Charity
Established
10,001+
employees
4
- No items found.
CVS operates pharmacy retail stores and provides prescription and health services as an American healthcare company.
Headquartered in:
United States
Year founded:
1963
Public
Enterprise
10,001+
employees
4
S&P 500
Girls Scouts provides leadership development and skill-building programs for girls nationwide as an American nonprofit youth organization.
Headquartered in:
United States
Year founded:
1912
Nonprofit / Charity
Established
201–500
employees
4
- No items found.
Deloitte is a multinational professional services firm providing audit, tax, consulting, and financial advisory services globally.
Headquartered in:
United Kingdom
Year founded:
1845
Private
Enterprise
10,001+
employees
4
- No items found.
Charlotte Tilbury is a British luxury makeup and beauty brand manufacturing and selling cosmetics and skincare products globally.
Headquartered in:
United Kingdom
Year founded:
2013
Private
Established
201–500
employees
4
- No items found.
Boy Scouts of America provides outdoor education, leadership development, and scouting programs for boys as a nonprofit youth organization.
Headquartered in:
United States
Year founded:
1910
Nonprofit / Charity
Established
10,001+
employees
4
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.


