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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's boldest brands

A curated database. Browse by sector, stage and mission intent.

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Allbirds logo
Allbirds logo
Allbirds
Consumer Products

To make better things in a better way.

Design & Creativity
Design & Creativity
Responsibility & Ethics
Responsibility & Ethics

Allbirds uses natural and eco-friendly materials as a sustainable footwear and apparel brand.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Public

  • Scale-up

  • 201–500

    employees

View Profile
American Diabetes Association logo
American Diabetes Association logo
American Diabetes Association
Healthcare

To prevent and cure diabetes and to improve the lives of all people affected by diabetes.

Health
Health
Wellbeing
Wellbeing

American Diabetes Association provides diabetes education, research funding, and advocacy for diabetes prevention and treatment as a nonprofit organization.

  • Headquartered in:

    United States

  • Year founded:

    1939

  • Nonprofit / Charity

  • Established

  • 201–500

    employees

View Profile
AXA logo
AXA logo
AXA
Finance

To act for human progress by protecting what matters.

Responsibility & Ethics
Responsibility & Ethics
Safety
Safety

AXA is a French multinational insurance corporation providing insurance and investment management services.

  • Headquartered in:

    France

  • Year founded:

    1985

  • Private

  • Enterprise

  • 10,001+

    employees

View Profile
Cambridge University logo
Cambridge University logo
Cambridge University
Education

To contribute to society through the pursuit of education, learning and research at the highest international levels of excellence.

Excellence
Excellence
Knowledge & Information
Knowledge & Information

Cambridge University is an ancient British university providing undergraduate and graduate education in liberal arts and professional disciplines.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1209

  • Private

  • Established

  • 10,001+

    employees

View Profile
BP logo
BP logo
BP
Energy & Utilities

To deliver energy to the world, today and tomorrow.

Value Creation
Value Creation
Sustainability
Sustainability

BP is a British multinational oil and gas company headquartered in London.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1909

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
eBay logo
eBay logo
eBay
Retail & Ecommerce

We connect people and build communities to create economic opportunity for all.

Connection
Connection
Economic Opportunity
Economic Opportunity

eBay is a global online marketplace connecting buyers and sellers for auction and fixed-price transactions.

  • Headquartered in:

    United States

  • Year founded:

    1995

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Alibaba logo
Alibaba logo
Alibaba
Technology & Software

To make it easy to do business anywhere.

Simplicity
Simplicity
Accessibility
Accessibility

Alibaba is a Chinese multinational technology company providing e-commerce, cloud computing, digital payments, and online marketplaces.

  • Headquartered in:

    China

  • Year founded:

    1999

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Expedia logo
Expedia logo
Expedia
Technology & Software

To power global travel for everyone, everywhere.

Empowerment
Empowerment
Accessibility
Accessibility

Expedia offers airline hotel vacation package and car rental booking and reservations through its online travel agency.

  • Headquartered in:

    United States

  • Year founded:

    1996

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Bumble logo
Bumble logo
Bumble
Technology & Software

To bring people closer to love.

Connection
Connection
Experience & Enjoyment
Experience & Enjoyment

Bumble operates a dating and social networking application from its headquarters in Austin Texas.

  • Headquartered in:

    United States

  • Year founded:

    2014

  • Public

  • Scale-up

  • 1,001–5,000

    employees

View Profile
Hewlett Packard logo
Hewlett Packard logo
Hewlett Packard
Technology & Software

To create more sustainable and responsible IT solutions that meet the technology demands of the future.

Innovation
Innovation
Responsibility & Ethics
Responsibility & Ethics
Sustainability
Sustainability

Hewlett Packard provides enterprise technology infrastructure software and services for computing and cloud environments.

  • Headquartered in:

    United States

  • Year founded:

    1939

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Cummins logo
Cummins logo
Cummins
Manufacturing & Industrial

Making people's lives better by powering a more prosperous world.

Empowerment
Empowerment
Purpose & Meaning
Purpose & Meaning

Cummins is a designer and manufacturer of diesel engines electric components and power generation systems globally.

  • Headquartered in:

    United States

  • Year founded:

    1919

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
X (Twitter) logo
X (Twitter) logo
X (Twitter)
Technology & Software

To promote and protect the public conversation — to be the town square of the internet.

Connection
Connection
Purpose & Meaning
Purpose & Meaning

X (Twitter) is a social media platform formerly known as Twitter now rebranded as X.

  • Headquartered in:

    United States

  • Year founded:

    2006

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
Stryker logo
Stryker logo
Stryker
Healthcare

Together with our customers, we are driven to make healthcare better.

Health
Health
Collaboration
Collaboration

Stryker is a medical technology company producing orthopedic surgical robotic and neurotechnology devices and equipment.

  • Headquartered in:

    United States

  • Year founded:

    1941

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Yale University logo
Yale University logo
Yale University
Education

To improve the world today and for future generations through outstanding research and scholarship, education, preservation, and practice.

Knowledge & Information
Knowledge & Information
Purpose & Meaning
Purpose & Meaning

Yale University provides undergraduate and graduate education as an Ivy League research university.

  • Headquartered in:

    United States

  • Year founded:

    1701

  • Nonprofit / Charity

  • Established

  • 10,001+

    employees

View Profile
Dell Technologies logo
Dell Technologies logo
Dell Technologies
Technology & Software

To drive human progress through the power of technology.

Transformation
Transformation
Empowerment
Empowerment

Dell Technologies develops personal computers and IT infrastructure solutions serving global enterprise and consumer markets.

  • Headquartered in:

    United States

  • Year founded:

    1984

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
DuPont logo
DuPont logo
DuPont
Manufacturing & Industrial

Empowering the world with the essential innovations to thrive.

Empowerment
Empowerment
Innovation
Innovation

DuPont produces polymers specialty chemicals and industrial products as a chemical and materials science company.

  • Headquartered in:

    United States

  • Year founded:

    1802

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Centene logo
Centene logo
Centene
Healthcare

Transforming the health of the community, one person at a time.

Transformation
Transformation
Health
Health

Centene provides health insurance and managed care services for government-sponsored and privately insured healthcare programs.

  • Headquartered in:

    United States

  • Year founded:

    1984

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
YouTube logo
YouTube logo
YouTube
Media & Entertainment

To give everyone a voice and show them the world.

Empowerment
Empowerment
Connection
Connection

YouTube is a video sharing platform enabling creators to upload stream and discover content.

  • Headquartered in:

    United States

  • Year founded:

    2005

  • Public

  • Established

  • 10,001+

    employees

View Profile
Kraft Heinz logo
Kraft Heinz logo
Kraft Heinz
Food & Beverage

To be the leader in elevating and creating food that makes you feel good.

Purpose & Meaning
Purpose & Meaning
Wellbeing
Wellbeing

Kraft Heinz manufactures packaged food and beverage products including iconic global brands and condiments.

  • Headquartered in:

    United States

  • Year founded:

    1888

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Dow logo
Dow logo
Dow
Energy & Utilities

To become the most innovative, customer-centric, inclusive and sustainable Materials Science Company in the world.

Innovation
Innovation
Inclusion
Inclusion
Sustainability
Sustainability

Dow manufactures chemicals plastics and specialty materials for packaging infrastructure and consumer applications.

  • Headquartered in:

    United States

  • Year founded:

    1897

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
sweetgreen logo
sweetgreen logo
sweetgreen
Food & Beverage

To inspire healthier communities by connecting people to real food.

Inspiration
Inspiration
Wellbeing
Wellbeing

sweetgreen is a fast casual restaurant chain serving salads grain bowls and healthy food options.

  • Headquartered in:

    United States

  • Year founded:

    2006

  • Private

  • Scale-up

  • 1,001–5,000

    employees

View Profile
Under Armour logo
Under Armour logo
Under Armour
Consumer Products

To make all athletes better through passion, design, and the relentless pursuit of innovation.

Excellence
Excellence
Innovation
Innovation

Under Armour is a designer and seller of performance athletic apparel footwear and accessories.

  • Headquartered in:

    United States

  • Year founded:

    1996

  • Public

  • Established

  • 10,001+

    employees

View Profile
Warby Parker logo
Warby Parker logo
Warby Parker
Consumer Products

To inspire and impact the world with vision, purpose, and style.

Inspiration
Inspiration
Impact
Impact

Warby Parker offers prescription glasses contact lenses and eye exams online as an eyewear retailer.

  • Headquartered in:

    United States

  • Year founded:

    2010

  • Public

  • Scale-up

  • 1,001–5,000

    employees

View Profile
TikTok logo
TikTok logo
TikTok
Media & Entertainment

To inspire creativity and bring joy.

Inspiration
Inspiration
Experience & Enjoyment
Experience & Enjoyment

TikTok is a short form video sharing social media platform with content creation tools.

  • Headquartered in:

    China

  • Year founded:

    2016

  • Private

  • Established

  • 10,001+

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.