Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
Allbirds uses natural and eco-friendly materials as a sustainable footwear and apparel brand.
Headquartered in:
United States
Year founded:
2015
Public
Scale-up
201–500
employees
4
B Corps
American Diabetes Association provides diabetes education, research funding, and advocacy for diabetes prevention and treatment as a nonprofit organization.
Headquartered in:
United States
Year founded:
1939
Nonprofit / Charity
Established
201–500
employees
4
- No items found.
AXA is a French multinational insurance corporation providing insurance and investment management services.
Headquartered in:
France
Year founded:
1985
Private
Enterprise
10,001+
employees
4
- No items found.
Cambridge University is an ancient British university providing undergraduate and graduate education in liberal arts and professional disciplines.
Headquartered in:
United Kingdom
Year founded:
1209
Private
Established
10,001+
employees
4
- No items found.
BP is a British multinational oil and gas company headquartered in London.
Headquartered in:
United Kingdom
Year founded:
1909
Public
Enterprise
10,001+
employees
4
- No items found.
eBay is a global online marketplace connecting buyers and sellers for auction and fixed-price transactions.
Headquartered in:
United States
Year founded:
1995
Public
Enterprise
10,001+
employees
5
S&P 500
Alibaba is a Chinese multinational technology company providing e-commerce, cloud computing, digital payments, and online marketplaces.
Headquartered in:
China
Year founded:
1999
Public
Enterprise
10,001+
employees
4
- No items found.
Expedia offers airline hotel vacation package and car rental booking and reservations through its online travel agency.
Headquartered in:
United States
Year founded:
1996
Public
Enterprise
10,001+
employees
5
S&P 500
Bumble operates a dating and social networking application from its headquarters in Austin Texas.
Headquartered in:
United States
Year founded:
2014
Public
Scale-up
1,001–5,000
employees
4
- No items found.
Hewlett Packard provides enterprise technology infrastructure software and services for computing and cloud environments.
Headquartered in:
United States
Year founded:
1939
Public
Enterprise
10,001+
employees
5
S&P 500
Cummins is a designer and manufacturer of diesel engines electric components and power generation systems globally.
Headquartered in:
United States
Year founded:
1919
Public
Enterprise
10,001+
employees
5
S&P 500
X (Twitter) is a social media platform formerly known as Twitter now rebranded as X.
Headquartered in:
United States
Year founded:
2006
Private
Established
1,001–5,000
employees
5
- No items found.
Stryker is a medical technology company producing orthopedic surgical robotic and neurotechnology devices and equipment.
Headquartered in:
United States
Year founded:
1941
Public
Enterprise
10,001+
employees
5
S&P 500
Yale University provides undergraduate and graduate education as an Ivy League research university.
Headquartered in:
United States
Year founded:
1701
Nonprofit / Charity
Established
10,001+
employees
5
- No items found.
Dell Technologies develops personal computers and IT infrastructure solutions serving global enterprise and consumer markets.
Headquartered in:
United States
Year founded:
1984
Public
Enterprise
10,001+
employees
5
S&P 500
DuPont produces polymers specialty chemicals and industrial products as a chemical and materials science company.
Headquartered in:
United States
Year founded:
1802
Public
Enterprise
10,001+
employees
5
S&P 500
Centene provides health insurance and managed care services for government-sponsored and privately insured healthcare programs.
Headquartered in:
United States
Year founded:
1984
Public
Enterprise
10,001+
employees
5
S&P 500
YouTube is a video sharing platform enabling creators to upload stream and discover content.
Headquartered in:
United States
Year founded:
2005
Public
Established
10,001+
employees
5
- No items found.
Kraft Heinz manufactures packaged food and beverage products including iconic global brands and condiments.
Headquartered in:
United States
Year founded:
1888
Public
Enterprise
10,001+
employees
5
- No items found.
Dow manufactures chemicals plastics and specialty materials for packaging infrastructure and consumer applications.
Headquartered in:
United States
Year founded:
1897
Public
Enterprise
10,001+
employees
5
S&P 500
sweetgreen is a fast casual restaurant chain serving salads grain bowls and healthy food options.
Headquartered in:
United States
Year founded:
2006
Private
Scale-up
1,001–5,000
employees
5
- No items found.
Under Armour is a designer and seller of performance athletic apparel footwear and accessories.
Headquartered in:
United States
Year founded:
1996
Public
Established
10,001+
employees
5
- No items found.
Warby Parker offers prescription glasses contact lenses and eye exams online as an eyewear retailer.
Headquartered in:
United States
Year founded:
2010
Public
Scale-up
1,001–5,000
employees
5
B Corps
TikTok is a short form video sharing social media platform with content creation tools.
Headquartered in:
China
Year founded:
2016
Private
Established
10,001+
employees
5
Trending
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.


