Under Armour
Official
Mission Statement
To make all athletes better through passion, design, and the relentless pursuit of innovation.
Excellence
Innovation
Under Armour is a designer and seller of performance athletic apparel footwear and accessories.
Consumer Products
Headquartered in:
United States
Year founded:
1996
Public
Established
10,001+
employees
Mission Themes
Excellence
Pursuit of mastery, best-in-class quality, and high standards.
Innovation
Creating new ideas, products, or technologies.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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The
Under Armour
mission statement was last checked on
January 15, 2026