Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.
Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.
Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.
Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.
Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.
Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
Catchpoint provides internet performance monitoring and digital experience observability platform for web, applications, and networks.
Headquartered in:
United States
Year founded:
2008
Private
Established
201–500
employees
5
- No items found.
Riverlane builds quantum error correction software stack to enable scalable, fault-tolerant quantum processors as a quantum computing company.
Headquartered in:
United Kingdom
Year founded:
2016
Private
Scale-up
51–200
employees
5
- No items found.
Hadean is a distributed computing company building scalable spatial simulation infrastructure for gaming, defense, and enterprise metaverse applications.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
51–200
employees
5
- No items found.
Nubank is a digital banking platform offering credit cards, accounts, loans, and financial services to consumers and small businesses.
Headquartered in:
Brazil
Year founded:
2013
Public
Enterprise
5,001–10,000
employees
5
- No items found.
PolyAI develops enterprise conversational AI voice assistants handling complex customer service calls across industries.
Headquartered in:
United Kingdom
Year founded:
2017
Private
Scale-up
201–500
employees
5
AI
Zapier is a developer of no-code automation platform connecting web applications to automate workflows and business processes.
Headquartered in:
United States
Year founded:
2011
Private
Established
501–1,000
employees
5
- No items found.
Digital Futures delivers AI-focused workforce development and consulting for enterprise clients as a technology services and training company.
Headquartered in:
United Kingdom
Year founded:
2020
Private
Scale-up
51–200
employees
5
- No items found.
Corndel is a training provider delivering apprenticeships and professional development in management, leadership, digital and data skills.
Headquartered in:
United Kingdom
Year founded:
2016
Private
Scale-up
201–500
employees
5
- No items found.
Thredd provides card issuing, transaction processing, and risk services for fintechs and financial institutions as a payments processing company.
Headquartered in:
United Kingdom
Year founded:
2007
Private
Established
201–500
employees
5
- No items found.
Motive provides fleet management hardware and software for tracking vehicles, drivers, assets, and spend.
Headquartered in:
United States
Year founded:
2013
Private
Enterprise
1,001–5,000
employees
5
- No items found.
Ankorstore is a wholesale ecommerce marketplace connecting independent brands with retail stores for curated product sourcing and ordering.
Headquartered in:
France
Year founded:
2019
Private
Scale-up
501–1,000
employees
5
- No items found.
Mollie is a payment services provider offering online, point-of-sale, and embedded finance solutions for European businesses.
Headquartered in:
Netherlands
Year founded:
2004
Private
Established
501–1,000
employees
5
- No items found.
Dotmatics is a software company providing scientific data management, visualization, and informatics platforms for R&D organizations.
Headquartered in:
United States
Year founded:
2005
Private
Established
501–1,000
employees
5
- No items found.
Juro offers a SaaS platform for creating, negotiating, eSigning, and managing contracts with AI-assisted workflows in one workspace.
Headquartered in:
United Kingdom
Year founded:
2016
Private
Scale-up
51–200
employees
5
- No items found.
Plaid provides APIs that connect consumer bank accounts to fintech and financial applications as a financial technology company.
Headquartered in:
United States
Year founded:
2013
Private
Established
1,001–5,000
employees
5
- No items found.
Thirdfort combines identity verification, anti-money laundering checks, and payments for property and legal transactions as a regtech platform.
Headquartered in:
United Kingdom
Year founded:
2017
Private
Scale-up
51–200
employees
5
- No items found.
Farewill is a digital platform offering online wills, probate, and cremation services to simplify end-of-life planning.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
51–200
employees
5
- No items found.
StarCompliance provides employee compliance and conflict-of-interest software for financial institutions and regulated organizations.
Headquartered in:
United States
Year founded:
1999
Private
Established
201–500
employees
5
- No items found.
Securonix delivers cloud-native security analytics and SIEM platform using big data and machine learning as a cybersecurity company.
Headquartered in:
United States
Year founded:
2007
Private
Established
201–500
employees
5
- No items found.
BayWa r.e. is a renewable energy company developing, building, operating, and trading wind, solar, and storage projects worldwide.
Headquartered in:
Germany
Year founded:
2009
Private
Enterprise
5,001–10,000
employees
5
- No items found.
Capital.com operates an online trading platform offering leveraged contracts for difference and spread betting on global financial markets.
Headquartered in:
Cyprus
Year founded:
2016
Private
Scale-up
501–1,000
employees
5
- No items found.
Taboola is an advertising and content discovery platform for publishers and digital properties worldwide.
Headquartered in:
United States
Year founded:
2007
Public
Established
1,001–5,000
employees
3
- No items found.
Ericsson is a telecommunications equipment manufacturer providing network solutions and services.
Headquartered in:
Sweden
Year founded:
1876
Public
Enterprise
10,001+
employees
3
- No items found.
Lyft is a ride-sharing platform providing transportation services via mobile app.
Headquartered in:
United States
Year founded:
2012
Public
Enterprise
5,001–10,000
employees
3
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.
