Motive
Official
Mission Statement
To remove the cost and complexity of managing digital services by creating intelligent, self-managing systems that install, configure, repair, and update themselves.
Efficiency
Simplicity
Innovation
Motive provides fleet management hardware and software for tracking vehicles, drivers, assets, and spend.
Transport, Mobility & Logistics
Headquartered in:
United States
Year founded:
2013
Private
Enterprise
1,001–5,000
employees
Mission Themes
Efficiency
Reducing waste, cost, or friction.
Simplicity
Reducing complexity; making things easy or intuitive.
Innovation
Creating new ideas, products, or technologies.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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The
Motive
mission statement was last checked on
January 29, 2026