Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.
Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.
Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.
Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.
Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.
Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
QIMA is a quality control and supply chain compliance provider offering product inspections, audits, and testing services worldwide.
Headquartered in:
Hong Kong
Year founded:
2005
Private
Established
1,001–5,000
employees
5
- No items found.
Runna provides personalized training plans and coaching programs for runners of all abilities as a running training app.
Headquartered in:
United Kingdom
Year founded:
2021
Private
Scale-up
51–200
employees
5
- No items found.
Pragmatic develops and manufactures flexible integrated circuits using thin-film transistor semiconductor technology.
Headquartered in:
United Kingdom
Year founded:
2010
Private
Scale-up
201–500
employees
5
- No items found.
Brandbassador is a SaaS platform enabling ecommerce brands to manage and scale ambassador and customer advocacy programs.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
51–200
employees
5
- No items found.
Supercell creates and operates global titles including Clash of Clans, Clash Royale, and Brawl Stars as a mobile game developer.
Headquartered in:
Finland
Year founded:
2010
Private
Established
201–500
employees
5
- No items found.
WiredScore is a provider of digital connectivity and smart building certifications for commercial and residential real estate.
Headquartered in:
United States
Year founded:
2013
Private
Scale-up
51–200
employees
5
- No items found.
Green Project is a climate technology company offering supply chain decarbonization platform for emissions measurement, supplier engagement, and renewable energy procurement.
Headquartered in:
United States
Year founded:
2020
Private
Scale-up
51–200
employees
5
Noteworthy
Founders Factory is a venture studio and accelerator that builds and scales early-stage technology startups with corporate partners.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
51–200
employees
5
- No items found.
Sophia Genetics is a health tech company offering cloud-based data-driven medicine and multimodal genomic analysis software.
Headquartered in:
Switzerland
Year founded:
2011
Public
Enterprise
501–1,000
employees
5
- No items found.
Spotahome is an online marketplace for mid- to long-term residential rentals, offering verified listings and remote booking.
Headquartered in:
Spain
Year founded:
2014
Private
Scale-up
201–500
employees
5
- No items found.
TerraPay enables low-value international transfers between bank accounts, wallets, cards, and merchants as a cross-border payments network.
Headquartered in:
United Kingdom
Year founded:
2014
Private
Scale-up
501–1,000
employees
5
- No items found.
Bloom & Wild is an online flower and gifting retailer delivering letterbox bouquets and curated gifts across multiple European markets.
Headquartered in:
United Kingdom
Year founded:
2013
Private
Scale-up
201–500
employees
5
- No items found.
Gainsight is a provider of customer success, product experience, and community software helping companies drive retention and expansion.
Headquartered in:
United States
Year founded:
2009
Private
Established
1,001–5,000
employees
5
Noteworthy
Cisilion delivers network, collaboration, security, and managed services for mid-market and enterprise customers as an IT services company.
Headquartered in:
United Kingdom
Year founded:
2000
Private
Established
51–200
employees
5
- No items found.
Ellucian provides higher education software for student information systems, ERP, and campus administration services worldwide.
Headquartered in:
United States
Year founded:
1968
Private
Enterprise
1,001–5,000
employees
5
- No items found.
CPW specializes in low-carbon design as a mechanical, electrical and environmental building services engineering consultancy.
Headquartered in:
United Kingdom
Year founded:
1978
Private
Established
201–500
employees
5
- No items found.
Genio provides learning tools and courses that support note-taking, study skills, and academic confidence.
Headquartered in:
United Kingdom
Year founded:
2007
Private
Established
51–200
employees
5
- No items found.
AlgoSec automates network security policy management and application connectivity across hybrid environments as a cybersecurity software company.
Headquartered in:
United States
Year founded:
2004
Private
Established
501–1,000
employees
5
- No items found.
Vectorworks is a developer of cross-platform CAD and BIM software for architecture, landscape, and entertainment design professionals.
Headquartered in:
United States
Year founded:
1985
Private
Established
201–500
employees
5
- No items found.
Dayshape offers AI-powered resource management and scheduling software for professional services and accounting firms.
Headquartered in:
United Kingdom
Year founded:
2013
Private
Scale-up
51–200
employees
5
- No items found.
National Star is a charity and specialist college providing education, therapies, and residential services for young people with disabilities.
Headquartered in:
United Kingdom
Year founded:
1967
Nonprofit / Charity
Established
1,001–5,000
employees
5
- No items found.
SoFi is a digital financial services company offering banking, lending, investing, and personal finance products and technology.
Headquartered in:
United States
Year founded:
2011
Public
Enterprise
1,001–5,000
employees
5
- No items found.
Anduril is a defense technology company developing autonomous systems, sensors, and command software for military and border security.
Headquartered in:
United States
Year founded:
2017
Private
Enterprise
1,001–5,000
employees
5
Defence
Magic Leap is an augmented reality company developing enterprise headsets and optical systems blending digital content with physical environments.
Headquartered in:
United States
Year founded:
2010
Private
Established
1,001–5,000
employees
5
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.
