Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
Mention Me helps brands drive acquisition through word-of-mouth as a customer advocacy and referral platform.
Headquartered in:
United Kingdom
Year founded:
2013
Private
Scale-up
51–200
employees
3
- No items found.
Hiya provides caller identification and spam protection software for mobile carriers and smartphone users.
Headquartered in:
United States
Year founded:
2016
Private
Scale-up
51–200
employees
4
- No items found.
FlightStory creates content and deploys capital across high-growth technology sectors as a media and investment company.
Headquartered in:
United Kingdom
Year founded:
2025
Private
Start-up
11–50
employees
4
- No items found.
Primer is a payments infrastructure platform enabling merchants to connect and orchestrate payment services via low-code workflows.
Headquartered in:
United Kingdom
Year founded:
2020
Private
Scale-up
51–200
employees
3
- No items found.
Cuvva offers flexible policies from one hour to 28 days through mobile app as a short-term car insurance provider.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
51–200
employees
3
- No items found.
Cyncly provides design, sales, and manufacturing solutions for customizable interiors and building products as a software company.
Headquartered in:
United Kingdom
Year founded:
2022
Private
Enterprise
1,001–5,000
employees
3
- No items found.
Sweatcoin converts users' physical activity into digital rewards and incentives as a health and fitness app.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
51–200
employees
4
- No items found.
Content Square uses behavioral data to optimize websites and mobile apps as a digital experience analytics platform.
Headquartered in:
France
Year founded:
2012
Private
Enterprise
1,001–5,000
employees
4
- No items found.
Lunar Energy develops home battery systems and software for residential electrification as a clean energy company.
Headquartered in:
United States
Year founded:
2020
Private
Scale-up
201–500
employees
4
- No items found.
Isometric issues high-quality, long-duration carbon removal certificates as a carbon removal registry and science platform.
Headquartered in:
United Kingdom
Year founded:
2022
Private
Start-up
51–200
employees
5
- No items found.
PhysicsX applies deep learning to accelerate physics-based simulation and design as an AI-first engineering software company.
Headquartered in:
United Kingdom
Year founded:
2019
Private
Start-up
51–200
employees
5
- No items found.
Climate Policy Initiative analyzes climate finance and policy to support low-carbon economic growth as a nonprofit research organization.
Headquartered in:
United States
Year founded:
2009
Nonprofit / Charity
Established
51–200
employees
5
- No items found.
OLIO is a food sharing and surplus redistribution platform connecting households and businesses to reduce waste.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
51–200
employees
5
B Corps
DocPlanner provides a digital healthcare platform for doctor discovery, appointment booking, and practice management software.
Headquartered in:
Poland
Year founded:
2010
Private
Enterprise
1,001–5,000
employees
4
- No items found.
Unlimit is a global fintech company offering payment processing, banking-as-a-service and cross-border payment solutions.
Headquartered in:
United Kingdom
Year founded:
2009
Private
Established
501–1,000
employees
4
- No items found.
Attio is an AI-native customer relationship management platform with flexible data model for go-to-market teams.
Headquartered in:
United Kingdom
Year founded:
2019
Private
Scale-up
51–200
employees
5
- No items found.
Maze is a product research platform for running remote user tests, surveys, and usability studies at scale.
Headquartered in:
United Kingdom
Year founded:
2018
Private
Scale-up
51–200
employees
5
- No items found.
TrustFlight provides digital workflow, safety, and compliance tools for operators and regulators as an aviation software company.
Headquartered in:
Canada
Year founded:
2017
Private
Scale-up
51–200
employees
5
- No items found.
Squarespace is a provider of SaaS tools for website building, ecommerce, domains, and online brand management.
Headquartered in:
United States
Year founded:
2003
Private
Enterprise
1,001–5,000
employees
5
- No items found.
Pindrop is a voice security company analyzing call audio and metadata to detect fraud and authenticate callers.
Headquartered in:
United States
Year founded:
2011
Private
Established
201–500
employees
4
- No items found.
Redwood orchestrates mission-critical IT and business processes across systems as an enterprise automation software company.
Headquartered in:
United States
Year founded:
1993
Private
Established
501–1,000
employees
5
- No items found.
Helsing develops AI software and systems for modern European military capabilities as a defence technology company.
Headquartered in:
Germany
Year founded:
2021
Private
Scale-up
201–500
employees
4
Defence
TrustedHousesitters is an online marketplace connecting pet owners with verified sitters for home and pet care stays.
Headquartered in:
United Kingdom
Year founded:
2010
Private
Scale-up
51–200
employees
5
B Corps
Waymo develops autonomous driving technology and robotaxi services for passenger and freight transportation.
Headquartered in:
United States
Year founded:
2009
Private
Enterprise
1,001–5,000
employees
5
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.


