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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's boldest brands

A curated database. Browse by sector, stage and mission intent.

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Mention Me logo
Mention Me logo
Mention Me
Technology & Software

To empower brands to harness the exponential power of their fans through referral.

Empowerment
Empowerment
Collaboration
Collaboration

Mention Me helps brands drive acquisition through word-of-mouth as a customer advocacy and referral platform.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2013

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Hiya logo
Hiya logo
Hiya
Technology & Software

To modernize the voice call with trust, identity and intelligence.

Trust
Trust
Innovation
Innovation

Hiya provides caller identification and spam protection software for mobile carriers and smartphone users.

  • Headquartered in:

    United States

  • Year founded:

    2016

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
FlightStory logo
FlightStory logo
FlightStory
Media & Entertainment

To inspire and cultivate a happier, healthier humanity through meaningful strategic investments and impactful media.

Inspiration
Inspiration
Wellbeing
Wellbeing
Impact
Impact

FlightStory creates content and deploys capital across high-growth technology sectors as a media and investment company.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2025

  • Private

  • Start-up

  • 11–50

    employees

View Profile
Primer logo
Primer logo
Primer
Finance

To transform the commerce landscape forever

Transformation
Transformation
Innovation
Innovation

Primer is a payments infrastructure platform enabling merchants to connect and orchestrate payment services via low-code workflows.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2020

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Cuvva logo
Cuvva logo
Cuvva
Finance

Give everyone affordable access to a car anytime anywhere.

Affordability
Affordability
Accessibility
Accessibility

Cuvva offers flexible policies from one hour to 28 days through mobile app as a short-term car insurance provider.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2015

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Cyncly logo
Cyncly logo
Cyncly
Technology & Software

Powering businesses that bring spaces to life.

Empowerment
Empowerment
Design & Creativity
Design & Creativity

Cyncly provides design, sales, and manufacturing solutions for customizable interiors and building products as a software company.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2022

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Sweatcoin logo
Sweatcoin logo
Sweatcoin
Healthcare

To get a billion people moving, every day.

Wellbeing
Wellbeing
Inspiration
Inspiration

Sweatcoin converts users' physical activity into digital rewards and incentives as a health and fitness app.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2015

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Content Square logo
Content Square logo
Content Square
Technology & Software

We empower businesses to create a world where everybody gets the experience they love, seek and deserve – an experience that is accessible, inclusive, trustworthy and sustainable.

Experience & Enjoyment
Experience & Enjoyment
Accessibility
Accessibility
Inclusion
Inclusion

Content Square uses behavioral data to optimize websites and mobile apps as a digital experience analytics platform.

  • Headquartered in:

    France

  • Year founded:

    2012

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Lunar Energy logo
Lunar Energy logo
Lunar Energy
Energy & Utilities

Endless Energy, across the planet.

Sustainability
Sustainability
Environmental Stewardship
Environmental Stewardship

Lunar Energy develops home battery systems and software for residential electrification as a clean energy company.

  • Headquartered in:

    United States

  • Year founded:

    2020

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Isometric logo
Isometric logo
Isometric
Energy & Utilities

To build the trust needed to scale the carbon removal market responsibly and fast.

Trust
Trust
Environmental Stewardship
Environmental Stewardship

Isometric issues high-quality, long-duration carbon removal certificates as a carbon removal registry and science platform.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2022

  • Private

  • Start-up

  • 51–200

    employees

View Profile
PhysicsX logo
PhysicsX logo
PhysicsX
Technology & Software

We empower organisations to build beyond human imagination and address the defining challenges of our time.

Empowerment
Empowerment
Innovation
Innovation
Impact
Impact

PhysicsX applies deep learning to accelerate physics-based simulation and design as an AI-first engineering software company.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2019

  • Private

  • Start-up

  • 51–200

    employees

View Profile
Climate Policy Initiative logo
Climate Policy Initiative logo
Climate Policy Initiative
Social Impact & Development

To help governments, businesses, and financial institutions drive economic growth while addressing climate change.

Environmental Stewardship
Environmental Stewardship
Growth
Growth

Climate Policy Initiative analyzes climate finance and policy to support low-carbon economic growth as a nonprofit research organization.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Nonprofit / Charity

  • Established

  • 51–200

    employees

View Profile
OLIO logo
OLIO logo
OLIO
Food & Beverage

To solve the climate crisis by ending waste, one share at a time.

Environmental Stewardship
Environmental Stewardship
Sustainability
Sustainability

OLIO is a food sharing and surplus redistribution platform connecting households and businesses to reduce waste.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2015

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
DocPlanner logo
DocPlanner logo
DocPlanner
Healthcare

Helping people live longer, healthier lives.

Health
Health
Wellbeing
Wellbeing

DocPlanner provides a digital healthcare platform for doctor discovery, appointment booking, and practice management software.

  • Headquartered in:

    Poland

  • Year founded:

    2010

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Unlimit logo
Unlimit logo
Unlimit
Finance

To deliver solutions that eliminate financial borders.

Accessibility
Accessibility
Economic Opportunity
Economic Opportunity

Unlimit is a global fintech company offering payment processing, banking-as-a-service and cross-border payment solutions.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2009

  • Private

  • Established

  • 501–1,000

    employees

View Profile
Attio logo
Attio logo
Attio
Technology & Software

To build the CRM for the next generation.

Innovation
Innovation
Leadership
Leadership

Attio is an AI-native customer relationship management platform with flexible data model for go-to-market teams.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2019

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Maze logo
Maze logo
Maze
Technology & Software

Empower anyone to test and learn rapidly.

Empowerment
Empowerment
Knowledge & Information
Knowledge & Information

Maze is a product research platform for running remote user tests, surveys, and usability studies at scale.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2018

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
TrustFlight logo
TrustFlight logo
TrustFlight
Technology & Software

To be the trusted provider of digital workflow solutions to capture, store and share aviation data to improve safety and efficiency.

Trust
Trust
Safety
Safety
Efficiency
Efficiency

TrustFlight provides digital workflow, safety, and compliance tools for operators and regulators as an aviation software company.

  • Headquartered in:

    Canada

  • Year founded:

    2017

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Squarespace logo
Squarespace logo
Squarespace
Technology & Software

To democratize good design for every ambitious entrepreneur, artist, or visionary with a dream.

Accessibility
Accessibility
Design & Creativity
Design & Creativity

Squarespace is a provider of SaaS tools for website building, ecommerce, domains, and online brand management.

  • Headquartered in:

    United States

  • Year founded:

    2003

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Pindrop logo
Pindrop logo
Pindrop
Technology & Software

To secure voice interactions.

Safety
Safety
Trust
Trust

Pindrop is a voice security company analyzing call audio and metadata to detect fraud and authenticate callers.

  • Headquartered in:

    United States

  • Year founded:

    2011

  • Private

  • Established

  • 201–500

    employees

View Profile
Redwood logo
Redwood logo
Redwood
Technology & Software

To empower our customers with lights-out automation for their mission-critical business processes.

Empowerment
Empowerment
Efficiency
Efficiency

Redwood orchestrates mission-critical IT and business processes across systems as an enterprise automation software company.

  • Headquartered in:

    United States

  • Year founded:

    1993

  • Private

  • Established

  • 501–1,000

    employees

View Profile
Helsing logo
Helsing logo
Helsing
Technology & Software

To help protect our democratic values and open societies.

Responsibility & Ethics
Responsibility & Ethics
Social Justice & Equity
Social Justice & Equity

Helsing develops AI software and systems for modern European military capabilities as a defence technology company.

  • Headquartered in:

    Germany

  • Year founded:

    2021

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
TrustedHousesitters logo
TrustedHousesitters logo
TrustedHousesitters
Technology & Software

To enable a global community of pet people to reimagine travel, prioritising the happiness of animals and reducing our environmental impact through pet caring and home sharing.

Community & Belonging
Community & Belonging
Experience & Enjoyment
Experience & Enjoyment

TrustedHousesitters is an online marketplace connecting pet owners with verified sitters for home and pet care stays.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2010

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Waymo logo
Waymo logo
Waymo
Transport, Mobility & Logistics

To be the world's most trusted driver.

Trust
Trust
Leadership
Leadership

Waymo develops autonomous driving technology and robotaxi services for passenger and freight transportation.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.