Taboola
Unverified
Mission Statement
*
To power recommendations for the open web
Empowerment
Knowledge & Information
Taboola is an advertising and content discovery platform for publishers and digital properties worldwide.
Technology & Software
Headquartered in:
United States
Year founded:
2007
Public
Established
1,001–5,000
employees
Mission Themes
Empowerment
Giving people tools, agency, confidence, or the ability to act.
Knowledge & Information
Providing insight, data, education, or understanding.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
* The Mission Statement Verification System communicates how confidently a mission statement can be attributed to an authoritative source, without judging its quality or intent.
If any of the information looks incorrect, please reach out with an update.
The
Taboola
mission statement was last checked on
January 29, 2026