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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's boldest brands

A curated database. Browse by sector, stage and mission intent.

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0 / 500
SentinelOne logo
SentinelOne logo
SentinelOne
Technology & Software

Empowering the World to Run Securely

Empowerment
Empowerment
Safety
Safety

SentinelOne is a provider of AI-powered endpoint, cloud, and identity security platform detecting and responding to cyber threats autonomously.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Vitality logo
Vitality logo
Vitality
Finance

To make people healthier and to enhance and protect their lives.

Health
Health
Wellbeing
Wellbeing

Vitality offers private medical insurance and wellness programs as a UK health insurer.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1994

  • Private

  • Established

  • 201–500

    employees

View Profile
Turner Construction logo
Turner Construction logo
Turner Construction
Manufacturing & Industrial

To be the highest value provider of global construction services and technical expertise.

Value Creation
Value Creation
Excellence
Excellence

Turner Construction executes large complex projects for diverse market segments globally as a construction services company.

  • Headquartered in:

    United States

  • Year founded:

    1902

  • Private

  • Enterprise

  • 10,001+

    employees

View Profile
Jacobs logo
Jacobs logo
Jacobs
Manufacturing & Industrial

To create a more connected, sustainable world.

Connection
Connection
Sustainability
Sustainability

Jacobs provides design and technical solutions as an engineering and construction services firm.

  • Headquartered in:

    United States

  • Year founded:

    1947

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Kone logo
Kone logo
Kone
Manufacturing & Industrial

To shape the future of cities.

Transformation
Transformation
Purpose & Meaning
Purpose & Meaning

Kone provides building mobility solutions as a multinational elevator and escalator manufacturer.

  • Headquartered in:

    Finland

  • Year founded:

    1910

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Tencent logo
Tencent logo
Tencent
Technology & Software

To improve the quality of life through internet value-added services.

Wellbeing
Wellbeing
Value Creation
Value Creation

Tencent is a Chinese technology conglomerate providing internet services gaming and digital entertainment.

  • Headquartered in:

    China

  • Year founded:

    1998

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
ING logo
ING logo
ING
Finance

Empowering people to stay a step ahead in life and in business.

Empowerment
Empowerment
Purpose & Meaning
Purpose & Meaning

ING is an international banking group providing retail and commercial banking services.

  • Headquartered in:

    Netherlands

  • Year founded:

    1968

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Bacardi logo
Bacardi logo
Bacardi
Food & Beverage

Make Moments Matter.

Experience & Enjoyment
Experience & Enjoyment
Purpose & Meaning
Purpose & Meaning

Bacardi is the largest privately held spirits company producing rum and other alcoholic beverages globally.

  • Headquartered in:

    Bermuda

  • Year founded:

    1862

  • Private

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Motorola logo
Motorola logo
Motorola
Technology & Software

We help people be their best in the moments that matter.

Empowerment
Empowerment
Purpose & Meaning
Purpose & Meaning

Motorola designs and manufactures mobile devices and telecommunications infrastructure solutions.

  • Headquartered in:

    United States

  • Year founded:

    1928

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
AOL logo
AOL logo
AOL
Technology & Software

To simplify the Internet for consumers and creators by unleashing the world's most talented builders of culture and code.

Simplicity
Simplicity
Empowerment
Empowerment

AOL provides online services and content platforms as a web portal and digital media brand.

  • Headquartered in:

    United States

  • Year founded:

    1985

  • Public

  • Established

  • 1,001–5,000

    employees

View Profile
Nokia logo
Nokia logo
Nokia
Technology & Software

We create technology that helps the world act together.

Collaboration
Collaboration
Innovation
Innovation

Nokia provides network infrastructure and software solutions as a telecommunications company.

  • Headquartered in:

    Finland

  • Year founded:

    1865

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
NatWest logo
NatWest logo
NatWest
Finance

We’re the bank that turns possibilities into progress.

Purpose & Meaning
Purpose & Meaning
Empowerment
Empowerment

NatWest is a British retail and commercial bank providing banking and insurance services.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1968

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
easyJet logo
easyJet logo
easyJet
Transport, Mobility & Logistics

Making low cost travel easy.

Affordability
Affordability
Simplicity
Simplicity

easyJet is a low-cost airline providing budget air travel across Europe and beyond.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1995

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Revolut logo
Revolut logo
Revolut
Finance

For every person and business to do all things money — spending, saving, investing, borrowing, managing, and more — in just a few taps.

Accessibility
Accessibility
Simplicity
Simplicity

Revolut provides mobile banking and payment solutions as a financial technology company.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2015

  • Private

  • Scale-up

  • 10,001+

    employees

View Profile
Time Etc logo
Time Etc logo
Time Etc
Technology & Software

To help you feel less stressed and more organized so that you're able to do more, achieve more and earn more.

Empowerment
Empowerment
Wellbeing
Wellbeing

Time Etc is a virtual assistant and administrative support services provider helping professionals achieve more.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2007

  • Private

  • Established

  • 51–200

    employees

View Profile
Tustpilot logo
Tustpilot logo
Tustpilot
Technology & Software

To build trust between consumers and businesses by making Trustpilot visible wherever people go - Trustpilot everywhere.

Connection
Connection
Trust
Trust

Tustpilot connects businesses and customers through online reviews as a consumer review platform.

  • Headquartered in:

    Denmark

  • Year founded:

    2007

  • Public

  • Established

  • 501–1,000

    employees

View Profile
Tide logo
Tide logo
Tide
Finance

To help small and medium businesses save time and money.

Affordability
Affordability
Efficiency
Efficiency

Tide is a digital-first business banking platform offering accounts and financial services for SMEs.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2015

  • Private

  • Scale-up

  • 1,001–5,000

    employees

View Profile
Tanium logo
Tanium logo
Tanium
Technology & Software

To deliver Autonomous IT so that IT and security leaders can make their organizations unstoppable.

Empowerment
Empowerment
Innovation
Innovation

Tanium secures devices across organizations globally as an endpoint management and cybersecurity platform.

  • Headquartered in:

    United States

  • Year founded:

    2007

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Citadel logo
Citadel logo
Citadel
Finance

To be the most successful investment firm of all time.

Leadership
Leadership
Excellence
Excellence

Citadel manages billions in assets as a multinational hedge fund and financial services company.

  • Headquartered in:

    United States

  • Year founded:

    1990

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Novo Nordisk logo
Novo Nordisk logo
Novo Nordisk
Healthcare

To defeat serious chronic diseases and help millions of people live healthier lives.

Health
Health
Impact
Impact

Novo Nordisk specializes in diabetes care medications and chronic disease treatments as a pharmaceutical company.

  • Headquartered in:

    Denmark

  • Year founded:

    1923

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Fiverr logo
Fiverr logo
Fiverr
Technology & Software

Change how the world works together.

Transformation
Transformation
Collaboration
Collaboration

Fiverr is a global freelance services marketplace connecting businesses with creative and technical talent.

  • Headquartered in:

    Israel

  • Year founded:

    2010

  • Public

  • Established

  • 501–1,000

    employees

View Profile
Red Hat logo
Red Hat logo
Red Hat
Technology & Software

To be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.

Collaboration
Collaboration
Innovation
Innovation

Red Hat is an open source software company providing Linux and cloud solutions.

  • Headquartered in:

    United States

  • Year founded:

    1993

  • Private

  • Enterprise

  • 10,001+

    employees

View Profile
Binance logo
Binance logo
Binance
Finance

To provide the core infrastructure services for organizing the world’s crypto.

Value Creation
Value Creation
Innovation
Innovation

Binance operates the world's largest cryptocurrency exchange platform for digital asset trading and services.

  • Headquartered in:

    Netherlands

  • Year founded:

    2017

  • Private

  • Scale-up

  • 5,001–10,000

    employees

View Profile
Kraken Digital Asset Management logo
Kraken Digital Asset Management logo
Kraken Digital Asset Management
Finance

To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

Economic Opportunity
Economic Opportunity
Inclusion
Inclusion

Kraken Digital Asset Management is a cryptocurrency exchange and digital asset trading platform for retail and institutional investors.

  • Headquartered in:

    United States

  • Year founded:

    2011

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.