Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
SentinelOne is a provider of AI-powered endpoint, cloud, and identity security platform detecting and responding to cyber threats autonomously.
Headquartered in:
United States
Year founded:
2013
Public
Enterprise
1,001–5,000
employees
5
- No items found.
Vitality offers private medical insurance and wellness programs as a UK health insurer.
Headquartered in:
United Kingdom
Year founded:
1994
Private
Established
201–500
employees
3
- No items found.
Turner Construction executes large complex projects for diverse market segments globally as a construction services company.
Headquartered in:
United States
Year founded:
1902
Private
Enterprise
10,001+
employees
3
- No items found.
Jacobs provides design and technical solutions as an engineering and construction services firm.
Headquartered in:
United States
Year founded:
1947
Public
Enterprise
10,001+
employees
3
S&P 500
Kone provides building mobility solutions as a multinational elevator and escalator manufacturer.
Headquartered in:
Finland
Year founded:
1910
Public
Enterprise
10,001+
employees
3
- No items found.
Tencent is a Chinese technology conglomerate providing internet services gaming and digital entertainment.
Headquartered in:
China
Year founded:
1998
Public
Enterprise
10,001+
employees
3
- No items found.
ING is an international banking group providing retail and commercial banking services.
Headquartered in:
Netherlands
Year founded:
1968
Public
Enterprise
10,001+
employees
3
- No items found.
Bacardi is the largest privately held spirits company producing rum and other alcoholic beverages globally.
Headquartered in:
Bermuda
Year founded:
1862
Private
Enterprise
5,001–10,000
employees
3
- No items found.
Motorola designs and manufactures mobile devices and telecommunications infrastructure solutions.
Headquartered in:
United States
Year founded:
1928
Public
Enterprise
10,001+
employees
3
- No items found.
AOL provides online services and content platforms as a web portal and digital media brand.
Headquartered in:
United States
Year founded:
1985
Public
Established
1,001–5,000
employees
3
- No items found.
Nokia provides network infrastructure and software solutions as a telecommunications company.
Headquartered in:
Finland
Year founded:
1865
Public
Enterprise
10,001+
employees
3
- No items found.
NatWest is a British retail and commercial bank providing banking and insurance services.
Headquartered in:
United Kingdom
Year founded:
1968
Public
Enterprise
10,001+
employees
3
- No items found.
easyJet is a low-cost airline providing budget air travel across Europe and beyond.
Headquartered in:
United Kingdom
Year founded:
1995
Public
Enterprise
5,001–10,000
employees
3
- No items found.
Revolut provides mobile banking and payment solutions as a financial technology company.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
10,001+
employees
4
- No items found.
Time Etc is a virtual assistant and administrative support services provider helping professionals achieve more.
Headquartered in:
United Kingdom
Year founded:
2007
Private
Established
51–200
employees
4
- No items found.
Tustpilot connects businesses and customers through online reviews as a consumer review platform.
Headquartered in:
Denmark
Year founded:
2007
Public
Established
501–1,000
employees
4
- No items found.
Tide is a digital-first business banking platform offering accounts and financial services for SMEs.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
1,001–5,000
employees
5
- No items found.
Tanium secures devices across organizations globally as an endpoint management and cybersecurity platform.
Headquartered in:
United States
Year founded:
2007
Private
Enterprise
1,001–5,000
employees
5
- No items found.
Citadel manages billions in assets as a multinational hedge fund and financial services company.
Headquartered in:
United States
Year founded:
1990
Private
Enterprise
1,001–5,000
employees
4
- No items found.
Novo Nordisk specializes in diabetes care medications and chronic disease treatments as a pharmaceutical company.
Headquartered in:
Denmark
Year founded:
1923
Public
Enterprise
10,001+
employees
4
- No items found.
Fiverr is a global freelance services marketplace connecting businesses with creative and technical talent.
Headquartered in:
Israel
Year founded:
2010
Public
Established
501–1,000
employees
5
- No items found.
Red Hat is an open source software company providing Linux and cloud solutions.
Headquartered in:
United States
Year founded:
1993
Private
Enterprise
10,001+
employees
4
- No items found.
Binance operates the world's largest cryptocurrency exchange platform for digital asset trading and services.
Headquartered in:
Netherlands
Year founded:
2017
Private
Scale-up
5,001–10,000
employees
5
- No items found.
Kraken Digital Asset Management is a cryptocurrency exchange and digital asset trading platform for retail and institutional investors.
Headquartered in:
United States
Year founded:
2011
Private
Established
1,001–5,000
employees
5
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.


