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Tide logo
Tide
Official
Mission Statement

To help small and medium businesses save time and money.

Affordability
Affordability
Efficiency
Efficiency

Tide is a digital-first business banking platform offering accounts and financial services for SMEs.

  • Finance

  • Headquartered in:

    United Kingdom

  • Year founded:

    2015

  • Private

  • Scale-up

  • 1,001–5,000

    employees

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Mission Themes

Affordability

Affordability

Lowering cost or making things financially accessible.

Efficiency

Efficiency

Reducing waste, cost, or friction.

Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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The
Tide
mission statement was last checked on
January 29, 2026