Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
Checkout.com provides payment processing and gateway services as a financial technology company.
Headquartered in:
United Kingdom
Year founded:
2012
Private
Scale-up
1,001–5,000
employees
4
- No items found.
dunnhumby provides retail insights and analytics solutions as a global customer data science company.
Headquartered in:
United Kingdom
Year founded:
1989
Private
Established
1,001–5,000
employees
4
- No items found.
Financial Times is a British daily business newspaper providing financial news and economic analysis globally.
Headquartered in:
United Kingdom
Year founded:
1888
Private
Enterprise
201–500
employees
4
- No items found.
CIBC is a Canadian multinational banking and financial services corporation serving global clients.
Headquartered in:
Canada
Year founded:
1961
Public
Enterprise
10,001+
employees
4
- No items found.
Airbus produces commercial and military aircraft as a European aerospace manufacturer.
Headquartered in:
Netherlands
Year founded:
1970
Public
Enterprise
10,001+
employees
4
- No items found.
Tractable enables easier recovery from accidents disasters through claim automation as an AI-first software company.
Headquartered in:
United Kingdom
Year founded:
2014
Private
Scale-up
51–200
employees
5
- No items found.
Deel is a global payroll and HR platform for hiring and managing remote workers and contractors.
Headquartered in:
United States
Year founded:
2019
Private
Scale-up
1,001–5,000
employees
5
- No items found.
The AA is a provider of vehicle insurance breakdown cover and motoring services in the UK.
Headquartered in:
United Kingdom
Year founded:
1905
Private
Established
1,001–5,000
employees
5
- No items found.
Skyscanner connects users to flight hotel and car rental bookings as a travel metasearch engine.
Headquartered in:
United Kingdom
Year founded:
2001
Private
Scale-up
1,001–5,000
employees
5
- No items found.
Toyota is an automotive manufacturer producing vehicles including cars, trucks, and hybrids.
Headquartered in:
Japan
Year founded:
1937
Public
Enterprise
10,001+
employees
5
- No items found.
McKinsey & Company advises corporations and organizations on strategy as a management consulting firm.
Headquartered in:
United States
Year founded:
1926
Private
Enterprise
10,001+
employees
5
- No items found.
Chip is a financial wellness app helping users save and invest for wealth building and financial goals.
Headquartered in:
United Kingdom
Year founded:
2018
Private
Start-up
51–200
employees
5
- No items found.
Perkbox helps organizations align people with organizational purpose as an employee benefits and rewards platform.
Headquartered in:
United Kingdom
Year founded:
2012
Private
Scale-up
201–500
employees
5
- No items found.
BlaBlaCar is a ride-sharing marketplace connecting drivers and passengers for long-distance travel globally.
Headquartered in:
France
Year founded:
2006
Private
Established
501–1,000
employees
5
- No items found.
Databricks offers lakehouse platform for analytics and machine learning as a data and AI company.
Headquartered in:
United States
Year founded:
2013
Private
Scale-up
5,001–10,000
employees
5
- No items found.
Nagarro is a global digital engineering and technology services company for software development.
Headquartered in:
Germany
Year founded:
1996
Public
Established
10,001+
employees
5
- No items found.
Couchbase is a NoSQL database platform for developing deploying and running mission-critical applications.
Headquartered in:
United States
Year founded:
2009
Public
Established
1,001–5,000
employees
5
- No items found.
Compass provides tools and services for residential agents and brokers as a real estate technology platform.
Headquartered in:
United States
Year founded:
2012
Public
Enterprise
1,001–5,000
employees
5
- No items found.
Depop enables buying selling and discovering secondhand clothing online as a peer-to-peer social fashion marketplace.
Headquartered in:
United Kingdom
Year founded:
2011
Private
Established
201–500
employees
5
- No items found.
Baird is a financial services firm providing wealth management investment advisory and capital markets services.
Headquartered in:
United States
Year founded:
1919
Private
Established
501–1,000
employees
5
- No items found.
Google DeepMind develops machine learning systems and breakthrough AI technologies as an artificial intelligence research laboratory.
Headquartered in:
United Kingdom
Year founded:
2010
Private
Enterprise
501–1,000
employees
5
AI
SiteMinder is a hotel distribution and revenue management platform for reservations channel management and optimization.
Headquartered in:
Australia
Year founded:
2006
Public
Established
1,001–5,000
employees
5
- No items found.
Kraken is a technology company focused on creating a smart, sustainable energy system.
Headquartered in:
United Kingdom
Year founded:
2019
Private
Established
1,001–5,000
employees
5
- No items found.
Workiva is a cloud-based enterprise software platform for data management reporting and regulatory compliance.
Headquartered in:
United States
Year founded:
2008
Public
Enterprise
1,001–5,000
employees
5
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.


