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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's boldest brands

A curated database. Browse by sector, stage and mission intent.

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Checkout.com logo
Checkout.com logo
Checkout.com
Finance

We help businesses and their communities thrive in the digital economy.

Community & Belonging
Community & Belonging
Economic Opportunity
Economic Opportunity

Checkout.com provides payment processing and gateway services as a financial technology company.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2012

  • Private

  • Scale-up

  • 1,001–5,000

    employees

View Profile
dunnhumby logo
dunnhumby logo
dunnhumby
Technology & Software

To enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.

Customer Focus
Customer Focus
Transformation
Transformation

dunnhumby provides retail insights and analytics solutions as a global customer data science company.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1989

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
Financial Times logo
Financial Times logo
Financial Times
Media & Entertainment

To deliver world-class information, news and services to a discerning global audience.

Knowledge & Information
Knowledge & Information
Excellence
Excellence

Financial Times is a British daily business newspaper providing financial news and economic analysis globally.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1888

  • Private

  • Enterprise

  • 201–500

    employees

View Profile
CIBC logo
CIBC logo
CIBC
Finance

To help make your ambition a reality.

Purpose & Meaning
Purpose & Meaning
Empowerment
Empowerment

CIBC is a Canadian multinational banking and financial services corporation serving global clients.

  • Headquartered in:

    Canada

  • Year founded:

    1961

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Airbus logo
Airbus logo
Airbus
Manufacturing & Industrial

To make the world a more connected, safer and smarter place.

Connection
Connection
Safety
Safety

Airbus produces commercial and military aircraft as a European aerospace manufacturer.

  • Headquartered in:

    Netherlands

  • Year founded:

    1970

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Tractable logo
Tractable logo
Tractable
Technology & Software

To transform how people live and work across industries—freeing employee time for higher-value tasks, improving customer experiences, accelerating repairs, and driving greater recycling efforts.

Transformation
Transformation
Impact
Impact

Tractable enables easier recovery from accidents disasters through claim automation as an AI-first software company.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2014

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Deel logo
Deel logo
Deel
Technology & Software

To make international business as seamless as operating locally.

Simplicity
Simplicity
Empowerment
Empowerment

Deel is a global payroll and HR platform for hiring and managing remote workers and contractors.

  • Headquartered in:

    United States

  • Year founded:

    2019

  • Private

  • Scale-up

  • 1,001–5,000

    employees

View Profile
The AA logo
The AA logo
The AA
Finance

To create confidence for drivers, now and for the future.

Purpose & Meaning
Purpose & Meaning
Trust
Trust

The AA is a provider of vehicle insurance breakdown cover and motoring services in the UK.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1905

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
Skyscanner logo
Skyscanner logo
Skyscanner
Technology & Software

To become the world’s number one travel ally.

Customer Focus
Customer Focus
Leadership
Leadership

Skyscanner connects users to flight hotel and car rental bookings as a travel metasearch engine.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2001

  • Private

  • Scale-up

  • 1,001–5,000

    employees

View Profile
Toyota logo
Toyota logo
Toyota
Manufacturing & Industrial

Producing Happiness for All.

Purpose & Meaning
Purpose & Meaning
Experience & Enjoyment
Experience & Enjoyment

Toyota is an automotive manufacturer producing vehicles including cars, trucks, and hybrids.

  • Headquartered in:

    Japan

  • Year founded:

    1937

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
McKinsey & Company logo
McKinsey & Company logo
McKinsey & Company
Technology & Software

To help our clients make distinctive, lasting, and substantial improvements in their performance and to build a great firm that attracts, develops, excites, and retains exceptional people.

Customer Focus
Customer Focus
Excellence
Excellence

McKinsey & Company advises corporations and organizations on strategy as a management consulting firm.

  • Headquartered in:

    United States

  • Year founded:

    1926

  • Private

  • Enterprise

  • 10,001+

    employees

View Profile
Chip logo
Chip logo
Chip
Finance

To build wealth for our generation.

Economic Opportunity
Economic Opportunity
Purpose & Meaning
Purpose & Meaning

Chip is a financial wellness app helping users save and invest for wealth building and financial goals.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2018

  • Private

  • Start-up

  • 51–200

    employees

View Profile
Perkbox logo
Perkbox logo
Perkbox
Technology & Software

To make every employee feel valued.

Community & Belonging
Community & Belonging
Wellbeing
Wellbeing

Perkbox helps organizations align people with organizational purpose as an employee benefits and rewards platform.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2012

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
BlaBlaCar logo
BlaBlaCar logo
BlaBlaCar
Transport, Mobility & Logistics

To be the go-to marketplace for shared travel.

Community & Belonging
Community & Belonging
Leadership
Leadership

BlaBlaCar is a ride-sharing marketplace connecting drivers and passengers for long-distance travel globally.

  • Headquartered in:

    France

  • Year founded:

    2006

  • Private

  • Established

  • 501–1,000

    employees

View Profile
Databricks logo
Databricks logo
Databricks
Technology & Software

To simplify and democratize data and AI, helping data and AI teams solve the world’s toughest problems.

Accessibility
Accessibility
Empowerment
Empowerment

Databricks offers lakehouse platform for analytics and machine learning as a data and AI company.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Private

  • Scale-up

  • 5,001–10,000

    employees

View Profile
Nagarro logo
Nagarro logo
Nagarro
Technology & Software

To make distance and difference irrelevant between intelligent people.

Connection
Connection
Inclusion
Inclusion

Nagarro is a global digital engineering and technology services company for software development.

  • Headquartered in:

    Germany

  • Year founded:

    1996

  • Public

  • Established

  • 10,001+

    employees

View Profile
Couchbase logo
Couchbase logo
Couchbase
Technology & Software

To simplify how organizations develop, deploy and run modern applications – wherever they are.

Empowerment
Empowerment
Simplicity
Simplicity

Couchbase is a NoSQL database platform for developing deploying and running mission-critical applications.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Public

  • Established

  • 1,001–5,000

    employees

View Profile
Compass logo
Compass logo
Compass
Real Estate & Property

To help everyone find their place in the world.

Community & Belonging
Community & Belonging
Purpose & Meaning
Purpose & Meaning

Compass provides tools and services for residential agents and brokers as a real estate technology platform.

  • Headquartered in:

    United States

  • Year founded:

    2012

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Depop logo
Depop logo
Depop
Retail & Ecommerce

To build the world's most diverse progressive home of fashion.

Community & Belonging
Community & Belonging
Inclusion
Inclusion

Depop enables buying selling and discovering secondhand clothing online as a peer-to-peer social fashion marketplace.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2011

  • Private

  • Established

  • 201–500

    employees

View Profile
Baird logo
Baird logo
Baird
Finance

To provide the best financial advice and service to our clients and be the best place to work for our associates.

Customer Focus
Customer Focus
Excellence
Excellence

Baird is a financial services firm providing wealth management investment advisory and capital markets services.

  • Headquartered in:

    United States

  • Year founded:

    1919

  • Private

  • Established

  • 501–1,000

    employees

View Profile
Google DeepMind logo
Google DeepMind logo
Google DeepMind
Technology & Software

To build AI responsibly to benefit humanity

Responsibility & Ethics
Responsibility & Ethics
Innovation
Innovation

Google DeepMind develops machine learning systems and breakthrough AI technologies as an artificial intelligence research laboratory.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2010

  • Private

  • Enterprise

  • 501–1,000

    employees

View Profile
SiteMinder logo
SiteMinder logo
SiteMinder
Technology & Software

To make sophisticated revenue management accessible to every hotel.

Accessibility
Accessibility
Efficiency
Efficiency

SiteMinder is a hotel distribution and revenue management platform for reservations channel management and optimization.

  • Headquartered in:

    Australia

  • Year founded:

    2006

  • Public

  • Established

  • 1,001–5,000

    employees

View Profile
Kraken logo
Kraken logo
Kraken
Energy & Utilities

To improve the lives of 1 billion people by accelerating the energy transition worldwide.

Environmental Stewardship
Environmental Stewardship
Impact
Impact

Kraken is a technology company focused on creating a smart, sustainable energy system.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2019

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
Workiva logo
Workiva logo
Workiva
Technology & Software

To power transparent reporting for a better world.

Trust
Trust
Impact
Impact

Workiva is a cloud-based enterprise software platform for data management reporting and regulatory compliance.

  • Headquartered in:

    United States

  • Year founded:

    2008

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

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Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

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Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.