Baird
Official
Mission Statement
To provide the best financial advice and service to our clients and be the best place to work for our associates.
Customer Focus
Excellence
Baird is a financial services firm providing wealth management investment advisory and capital markets services.
Finance
Headquartered in:
United States
Year founded:
1919
Private
Established
501–1,000
employees
Mission Themes
Customer Focus
Putting customers’ needs, outcomes, or satisfaction first.
Excellence
Pursuit of mastery, best-in-class quality, and high standards.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
If any of the information looks incorrect, please reach out with an update.
The
Baird
mission statement was last checked on
January 29, 2026