The AA
Official
Mission Statement
To create confidence for drivers, now and for the future.
Purpose & Meaning
Trust
The AA is a provider of vehicle insurance breakdown cover and motoring services in the UK.
Finance
Headquartered in:
United Kingdom
Year founded:
1905
Private
Established
1,001–5,000
employees
Mission Themes
Purpose & Meaning
Helping people find meaning, fulfilment, or direction in life.
Trust
Reliability, integrity, confidence, credibility.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
If any of the information looks incorrect, please reach out with an update.
The
The AA
mission statement was last checked on
January 29, 2026