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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's leading brands

A curated and growing database.

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Wild logo
Wild logo
Wild
Consumer Products

To eradicate single use plastic from bathrooms all around the world.

Environmental Stewardship
Environmental Stewardship
Sustainability
Sustainability

Wild manufactures and delivers refillable natural deodorant and personal care products with plastic-free packaging.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2019

  • Public

  • Scale-up

  • 51–200

    employees

View Profile
Zipline logo
Zipline logo
Zipline
Transport, Mobility & Logistics

To build the world’s first logistics system that serves all people equally.

Innovation
Innovation
Inclusion
Inclusion

Zipline designs and operates autonomous drone delivery systems for medical supplies and e-commerce logistics.

  • Headquartered in:

    United States

  • Year founded:

    2014

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
Tractive logo
Tractive logo
Tractive
Consumer Products

To strengthen the bond between pets and their owners by leveraging technology to ensure a healthier, longer and safer life together.

Connection
Connection
Wellbeing
Wellbeing

Tractive develops GPS tracking devices and activity monitoring software for cats and dogs.

  • Headquartered in:

    Austria

  • Year founded:

    2012

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Wiz logo
Wiz logo
Wiz
Technology & Software

To help organizations create secure cloud environments that accelerate their businesses. ​

Safety
Safety
Trust
Trust

Wiz provides cloud security solutions that help organizations identify and remediate risks across their cloud infrastructure.

  • Headquartered in:

    United States

  • Year founded:

    2020

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
OpenWeb logo
OpenWeb logo
OpenWeb
Technology & Software

To improve the quality of conversations online.

Connection
Connection
Quality
Quality

OpenWeb offers community engagement and conversation hosting technologies for digital publishers and media companies.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Replit logo
Replit logo
Replit
Technology & Software

To empower anyone to bring their digital ideas to life, regardless of their technical background.

Empowerment
Empowerment
Design & Creativity
Design & Creativity

Replit operates an online integrated development environment (IDE) allowing users to code collaborate and deploy software.

  • Headquartered in:

    United States

  • Year founded:

    2016

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Yoto logo
Yoto logo
Yoto
Consumer Products

To be the soundtrack of childhood, and help families on their own unique adventures.

Connection
Connection
Experience & Enjoyment
Experience & Enjoyment

Yoto produces screen-free audio players designed to let children listen to stories music and educational content.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2015

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Vivobarefoot logo
Vivobarefoot logo
Vivobarefoot
Consumer Products

To reconnect people to nature and their natural potential.

Wellbeing
Wellbeing
Connection
Connection

Vivobarefoot designs and manufactures minimalist footwear that promotes natural foot movement and sensory feedback.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2012

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Ramp logo
Ramp logo
Ramp
Finance

To set finance free to build healthier businesses.

Empowerment
Empowerment
Wellbeing
Wellbeing

Ramp offers corporate cards and finance automation software to help businesses manage expenses and save money.

  • Headquartered in:

    United States

  • Year founded:

    2019

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
Twelve Labs logo
Twelve Labs logo
Twelve Labs
Technology & Software

To help developers build programs that can see, listen, and understand the world as we do by giving them the most powerful video understanding infrastructure.

Innovation
Innovation
Empowerment
Empowerment

Twelve Labs develops video understanding AI models that enable users to search and analyze video content.

  • Headquartered in:

    United States

  • Year founded:

    2021

  • Private

  • Start-up

  • 11–50

    employees

View Profile
StockX logo
StockX logo
StockX
Retail & Ecommerce

To provide access to the world's most coveted items in the smartest way possible.

Accessibility
Accessibility
Innovation
Innovation

StockX operates an online marketplace for sneakers, apparel, and electronics using a bid-ask trading model.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
Coinbase logo
Coinbase logo
Coinbase
Finance

To increase economic freedom in the world.

Economic Opportunity
Economic Opportunity
Empowerment
Empowerment

Coinbase operates a cryptocurrency exchange platform allowing users to buy sell and store digital assets.

  • Headquartered in:

    United States

  • Year founded:

    2012

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
The Economist logo
The Economist logo
The Economist
Media & Entertainment

To take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.

Knowledge & Information
Knowledge & Information
Impact
Impact

The Economist publishes news analysis and opinion on international politics business and finance via print and digital formats.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1843

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Taskrabbit logo
Taskrabbit logo
Taskrabbit
Technology & Software

To revolutionize the future of work.

Transformation
Transformation
Economic Opportunity
Economic Opportunity

Taskrabbit connects people with local freelance labor for everyday tasks like furniture assembly moving and cleaning.

  • Headquartered in:

    United States

  • Year founded:

    2008

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Scale AI logo
Scale AI logo
Scale AI
Technology & Software

To develop reliable AI systems for the world's most important decisions.

Innovation
Innovation
Trust
Trust

Scale AI provides data labeling and reinforcement learning services to train generative AI applications.

  • Headquartered in:

    United States

  • Year founded:

    2016

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Capital on Tap logo
Capital on Tap logo
Capital on Tap
Finance

To make running a small business as easy as possible.

Simplicity
Simplicity
Empowerment
Empowerment

Capital on Tap provides business credit cards and spend management platforms for small to medium-sized enterprises.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2012

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
Public.com logo
Public.com logo
Public.com
Finance

To give people every opportunity to grow their wealth.

Financial Security
Financial Security
Empowerment
Empowerment

Public.com is an investing platform allowing members to trade stocks, crypto, and alternative assets.

  • Headquartered in:

    United States

  • Year founded:

    2019

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
WHOOP logo
WHOOP logo
WHOOP
Consumer Products

To unlock human performance and Healthspan.

Health
Health
Empowerment
Empowerment

WHOOP manufactures wearable fitness trackers that monitor sleep recovery and strain for performance optimization.

  • Headquartered in:

    United States

  • Year founded:

    2012

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
ButcherBox logo
ButcherBox logo
ButcherBox
Food & Beverage

To make high-quality meat more accessible to all.

Quality
Quality
Accessibility
Accessibility

ButcherBox delivers high-quality grass-fed beef free-range chicken and humanely raised pork directly to doorsteps.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Vanta logo
Vanta logo
Vanta
Technology & Software

To help businesses earn and prove trust.

Trust
Trust
Empowerment
Empowerment

Vanta automates security compliance and helps companies meet standards like SOC 2, HIPAA, and ISO 27001.

  • Headquartered in:

    United States

  • Year founded:

    2016

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
Beam logo
Beam logo
Beam
Social Impact & Development

To give everyone access to human-centred welfare services.

Accessibility
Accessibility
Inclusion
Inclusion

Beam operates a crowdfunding platform enabling homeless people to fund training and find stable work.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2017

  • Nonprofit / Charity

  • Scale-up

  • 11–50

    employees

View Profile
Robinhood logo
Robinhood logo
Robinhood
Finance

To democratize finance for all.

Inclusion
Inclusion
Financial Security
Financial Security

Robinhood offers commission-free stock trading and financial services through a mobile-first investment platform.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Tinder logo
Tinder logo
Tinder
Technology & Software

To power and inspire real connections by making meeting easy and fun for every new generation of singles.

Connection
Connection
Simplicity
Simplicity

Tinder operates a location-based mobile dating app that facilitates connections between users via swiping technology.

  • Headquartered in:

    United States

  • Year founded:

    2012

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Shield AI logo
Shield AI logo
Shield AI
Technology & Software

To protect service members and civilians with intelligent systems.

Safety
Safety
Innovation
Innovation

Shield AI develops AI pilots and autonomous flying systems for defense and national security applications.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.