Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's leading brands
A curated and growing database.
Wild manufactures and delivers refillable natural deodorant and personal care products with plastic-free packaging.
Headquartered in:
United Kingdom
Year founded:
2019
Public
Scale-up
51–200
employees
5
B Corps
Zipline designs and operates autonomous drone delivery systems for medical supplies and e-commerce logistics.
Headquartered in:
United States
Year founded:
2014
Private
Established
1,001–5,000
employees
5
- No items found.
Tractive develops GPS tracking devices and activity monitoring software for cats and dogs.
Headquartered in:
Austria
Year founded:
2012
Private
Scale-up
51–200
employees
4
- No items found.
Wiz provides cloud security solutions that help organizations identify and remediate risks across their cloud infrastructure.
Headquartered in:
United States
Year founded:
2020
Private
Enterprise
1,001–5,000
employees
5
- No items found.
OpenWeb offers community engagement and conversation hosting technologies for digital publishers and media companies.
Headquartered in:
United States
Year founded:
2015
Private
Scale-up
201–500
employees
5
Noteworthy
Replit operates an online integrated development environment (IDE) allowing users to code collaborate and deploy software.
Headquartered in:
United States
Year founded:
2016
Private
Scale-up
51–200
employees
5
- No items found.
Yoto produces screen-free audio players designed to let children listen to stories music and educational content.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Scale-up
201–500
employees
5
- No items found.
Vivobarefoot designs and manufactures minimalist footwear that promotes natural foot movement and sensory feedback.
Headquartered in:
United Kingdom
Year founded:
2012
Private
Scale-up
51–200
employees
5
B Corps
Ramp offers corporate cards and finance automation software to help businesses manage expenses and save money.
Headquartered in:
United States
Year founded:
2019
Private
Scale-up
501–1,000
employees
5
- No items found.
Twelve Labs develops video understanding AI models that enable users to search and analyze video content.
Headquartered in:
United States
Year founded:
2021
Private
Start-up
11–50
employees
5
- No items found.
StockX operates an online marketplace for sneakers, apparel, and electronics using a bid-ask trading model.
Headquartered in:
United States
Year founded:
2015
Private
Established
1,001–5,000
employees
5
- No items found.
Coinbase operates a cryptocurrency exchange platform allowing users to buy sell and store digital assets.
Headquartered in:
United States
Year founded:
2012
Public
Enterprise
1,001–5,000
employees
5
- No items found.
The Economist publishes news analysis and opinion on international politics business and finance via print and digital formats.
Headquartered in:
United Kingdom
Year founded:
1843
Private
Enterprise
1,001–5,000
employees
5
- No items found.
Taskrabbit connects people with local freelance labor for everyday tasks like furniture assembly moving and cleaning.
Headquartered in:
United States
Year founded:
2008
Private
Enterprise
1,001–5,000
employees
5
- No items found.
Scale AI provides data labeling and reinforcement learning services to train generative AI applications.
Headquartered in:
United States
Year founded:
2016
Private
Enterprise
1,001–5,000
employees
5
AI
Capital on Tap provides business credit cards and spend management platforms for small to medium-sized enterprises.
Headquartered in:
United Kingdom
Year founded:
2012
Private
Scale-up
501–1,000
employees
5
- No items found.
Public.com is an investing platform allowing members to trade stocks, crypto, and alternative assets.
Headquartered in:
United States
Year founded:
2019
Private
Scale-up
501–1,000
employees
5
- No items found.
WHOOP manufactures wearable fitness trackers that monitor sleep recovery and strain for performance optimization.
Headquartered in:
United States
Year founded:
2012
Private
Scale-up
501–1,000
employees
5
- No items found.
ButcherBox delivers high-quality grass-fed beef free-range chicken and humanely raised pork directly to doorsteps.
Headquartered in:
United States
Year founded:
2015
Private
Scale-up
201–500
employees
5
B Corps
Vanta automates security compliance and helps companies meet standards like SOC 2, HIPAA, and ISO 27001.
Headquartered in:
United States
Year founded:
2016
Private
Scale-up
501–1,000
employees
5
- No items found.
Beam operates a crowdfunding platform enabling homeless people to fund training and find stable work.
Headquartered in:
United Kingdom
Year founded:
2017
Nonprofit / Charity
Scale-up
11–50
employees
5
- No items found.
Robinhood offers commission-free stock trading and financial services through a mobile-first investment platform.
Headquartered in:
United States
Year founded:
2013
Public
Enterprise
1,001–5,000
employees
5
- No items found.
Tinder operates a location-based mobile dating app that facilitates connections between users via swiping technology.
Headquartered in:
United States
Year founded:
2012
Public
Enterprise
1,001–5,000
employees
5
- No items found.
Shield AI develops AI pilots and autonomous flying systems for defense and national security applications.
Headquartered in:
United States
Year founded:
2015
Private
Enterprise
1,001–5,000
employees
5
AI
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the mission-led organisations making an impact.


