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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's leading brands

A curated and growing database.

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Neuralink logo
Neuralink logo
Neuralink
Healthcare

To create a generalized brain interface to restore autonomy to those with unmet medical needs today and unlock human potential tomorrow.

Health
Health
Empowerment
Empowerment
Innovation
Innovation

Neuralink is a neurotechnology company developing implantable brain-computer interfaces to restore sensory and motor functions.

  • Headquartered in:

    United States

  • Year founded:

    2016

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Pipedrive logo
Pipedrive logo
Pipedrive
Technology & Software

To help small businesses grow.

Economic Opportunity
Economic Opportunity
Empowerment
Empowerment

Pipedrive is a customer relationship management platform designed to help sales teams manage leads and deals.

  • Headquartered in:

    United States

  • Year founded:

    2010

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Zoox logo
Zoox logo
Zoox
Transport, Mobility & Logistics

To build a safer, cleaner, and more enjoyable future on the road.

Safety
Safety
Sustainability
Sustainability
Experience & Enjoyment
Experience & Enjoyment

Zoox is an autonomous vehicle developer creating purpose-built robotaxis for urban mobility services.

  • Headquartered in:

    United States

  • Year founded:

    2014

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Okta logo
Okta logo
Okta
Technology & Software

To strengthen the connections between people, technology, and community.

Connection
Connection
Trust
Trust

Okta provides identity and access management solutions that secure user authentication for enterprises and applications.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
xAI logo
xAI logo
xAI
Technology & Software

Understand the Universe.

Knowledge & Information
Knowledge & Information
Purpose & Meaning
Purpose & Meaning

xAI builds artificial intelligence models and platforms designed to advance scientific discovery and reasoning capabilities.

  • Headquartered in:

    United States

  • Year founded:

    2023

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
ZoomInfo logo
ZoomInfo logo
ZoomInfo
Technology & Software

To remove guesswork from go to market execution.

Knowledge & Information
Knowledge & Information
Efficiency
Efficiency

ZoomInfo delivers business-to-business intelligence and data solutions to support sales and marketing professionals.

  • Headquartered in:

    United States

  • Year founded:

    2007

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Atlar logo
Atlar logo
Atlar
Finance

To change how businesses manage money.

Transformation
Transformation
Efficiency
Efficiency

Atlar provides a treasury operating system that automates bank payments and cash management for businesses.

  • Headquartered in:

    Sweden

  • Year founded:

    2022

  • Private

  • Start-up

  • 11–50

    employees

View Profile
Apollo.io logo
Apollo.io logo
Apollo.io
Technology & Software

To simplify and make smarter go-to-market workflows.

Simplicity
Simplicity
Efficiency
Efficiency

Apollo.io provides a sales intelligence platform offering contact databases and engagement tools for go-to-market teams.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
Babbel logo
Babbel logo
Babbel
Education

To create mutual understanding through language.

Connection
Connection
Inclusion
Inclusion

Babbel is a language learning ecosystem offering app-based courses and live virtual classes for learners.

  • Headquartered in:

    Germany

  • Year founded:

    2007

  • Private

  • Established

  • 1,001–5,000

    employees

View Profile
Capgemini logo
Capgemini logo
Capgemini
Technology & Software

With you, we create and deliver business and technology solutions that fit your needs and drive the results you want.

Transformation
Transformation
Collaboration
Collaboration

Capgemini provides consulting digital transformation and technology services to help businesses manage and improve operations.

  • Headquartered in:

    France

  • Year founded:

    1967

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Mistral AI logo
Mistral AI logo
Mistral AI
Technology & Software

To spearhead the revolution of open models.

Innovation
Innovation
Leadership
Leadership

Mistral AI develops open-weight large language models and generative AI technologies for developers and enterprises.

  • Headquartered in:

    France

  • Year founded:

    2023

  • Private

  • Start-up

  • 51–200

    employees

View Profile
Tiqets logo
Tiqets logo
Tiqets
Technology & Software

To make it easier for travelers to experience the best museums and attractions worldwide.

Simplicity
Simplicity
Experience & Enjoyment
Experience & Enjoyment

Tiqets is an online ticketing platform that enables travelers to book instant access to museums and attractions.

  • Headquartered in:

    Netherlands

  • Year founded:

    2013

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Writer logo
Writer logo
Writer
Technology & Software

To transform work.

Transformation
Transformation
Efficiency
Efficiency

Writer builds generative AI platforms designed to help enterprises create consistent and on-brand content.

  • Headquartered in:

    United States

  • Year founded:

    2020

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Anthropic logo
Anthropic logo
Anthropic
Technology & Software

To ensure that the world safely makes the transition through transformative AI.

Safety
Safety
Transformation
Transformation
Responsibility & Ethics
Responsibility & Ethics

Anthropic develops AI systems and language models focused on safety interpretability and steerability.

  • Headquartered in:

    United States

  • Year founded:

    2021

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
CoreWeave logo
CoreWeave logo
CoreWeave
Technology & Software

To power the creation and delivery of the intelligence that drives innovation.

Innovation
Innovation
Empowerment
Empowerment

CoreWeave is a specialized cloud provider delivering GPU-accelerated compute resources for AI and machine learning workloads.

  • Headquartered in:

    United States

  • Year founded:

    2017

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Choco logo
Choco logo
Choco
Technology & Software

To enable a sustainable food system.

Sustainability
Sustainability
Transformation
Transformation

Choco connects restaurants with suppliers through a mobile ordering platform to streamline food supply chains.

  • Headquartered in:

    Germany

  • Year founded:

    2018

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
BUX logo
BUX logo
BUX
Finance

To create the best place to begin building wealth.

Financial Security
Financial Security
Accessibility
Accessibility

BUX operates a mobile brokerage platform making investing in stocks and ETFs accessible to retail investors.

  • Headquartered in:

    Netherlands

  • Year founded:

    2014

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Source.ag logo
Source.ag logo
Source.ag
Technology & Software

To empower growers through artificial intelligence-based software solutions.

Empowerment
Empowerment
Innovation
Innovation

Source.ag is an agricultural technology company developing AI models to optimize greenhouse farming operations.

  • Headquartered in:

    Netherlands

  • Year founded:

    2020

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Marvel logo
Marvel logo
Marvel
Technology & Software

To help the world bring ideas to life.

Empowerment
Empowerment
Design & Creativity
Design & Creativity

Marvel provides a design and prototyping platform that enables teams to create and test digital product concepts.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2013

  • Private

  • Scale-up

  • 11–50

    employees

View Profile
Patreon logo
Patreon logo
Patreon
Media & Entertainment

To put creators in control of their work and their futures by strengthening the bond between them and their communities.

Empowerment
Empowerment
Economic Opportunity
Economic Opportunity

Patreon operates a membership platform enabling creators to earn recurring income directly from their fans.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
WeWork logo
WeWork logo
WeWork
Real Estate & Property

To change the way the world works.

Transformation
Transformation
Impact
Impact

WeWork provides flexible shared workspaces and office solutions for freelancers startups and enterprise companies.

  • Headquartered in:

    United States

  • Year founded:

    2010

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
AstraZeneca logo
AstraZeneca logo
AstraZeneca
Healthcare

To deliver life-changing medicines to patients.

Health
Health
Impact
Impact

AstraZeneca discovers develops and commercializes prescription medicines for oncology cardiovascular and respiratory diseases.

  • Headquartered in:

    United Kingdom

  • Year founded:

    1999

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Coda logo
Coda logo
Coda
Technology & Software

Collaborate, execute with precision and drive measurable impact for our partners.

Collaboration
Collaboration
Excellence
Excellence

Coda provides a collaborative document platform that combines word processing spreadsheets and building blocks for teams.

  • Headquartered in:

    United States

  • Year founded:

    2014

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Antler logo
Antler logo
Antler
Finance

To back the world’s most driven founders from day zero.

Economic Opportunity
Economic Opportunity
Empowerment
Empowerment

Antler is a global venture capital firm that invests in and supports early-stage technology startups.

  • Headquartered in:

    Singapore

  • Year founded:

    2017

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.