Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's leading brands
A curated and growing database.
Neuralink is a neurotechnology company developing implantable brain-computer interfaces to restore sensory and motor functions.
Headquartered in:
United States
Year founded:
2016
Private
Scale-up
201–500
employees
4
- No items found.
Pipedrive is a customer relationship management platform designed to help sales teams manage leads and deals.
Headquartered in:
United States
Year founded:
2010
Private
Enterprise
1,001–5,000
employees
4
- No items found.
Zoox is an autonomous vehicle developer creating purpose-built robotaxis for urban mobility services.
Headquartered in:
United States
Year founded:
2014
Private
Enterprise
1,001–5,000
employees
4
- No items found.
Okta provides identity and access management solutions that secure user authentication for enterprises and applications.
Headquartered in:
United States
Year founded:
2009
Public
Enterprise
5,001–10,000
employees
4
- No items found.
xAI builds artificial intelligence models and platforms designed to advance scientific discovery and reasoning capabilities.
Headquartered in:
United States
Year founded:
2023
Private
Enterprise
1,001–5,000
employees
4
AI
ZoomInfo delivers business-to-business intelligence and data solutions to support sales and marketing professionals.
Headquartered in:
United States
Year founded:
2007
Public
Enterprise
1,001–5,000
employees
4
- No items found.
Atlar provides a treasury operating system that automates bank payments and cash management for businesses.
Headquartered in:
Sweden
Year founded:
2022
Private
Start-up
11–50
employees
4
- No items found.
Apollo.io provides a sales intelligence platform offering contact databases and engagement tools for go-to-market teams.
Headquartered in:
United States
Year founded:
2015
Private
Scale-up
501–1,000
employees
4
- No items found.
Babbel is a language learning ecosystem offering app-based courses and live virtual classes for learners.
Headquartered in:
Germany
Year founded:
2007
Private
Established
1,001–5,000
employees
4
- No items found.
Capgemini provides consulting digital transformation and technology services to help businesses manage and improve operations.
Headquartered in:
France
Year founded:
1967
Public
Enterprise
10,001+
employees
4
- No items found.
Mistral AI develops open-weight large language models and generative AI technologies for developers and enterprises.
Headquartered in:
France
Year founded:
2023
Private
Start-up
51–200
employees
4
AI
Tiqets is an online ticketing platform that enables travelers to book instant access to museums and attractions.
Headquartered in:
Netherlands
Year founded:
2013
Private
Scale-up
201–500
employees
4
- No items found.
Writer builds generative AI platforms designed to help enterprises create consistent and on-brand content.
Headquartered in:
United States
Year founded:
2020
Private
Scale-up
201–500
employees
4
AI
Anthropic develops AI systems and language models focused on safety interpretability and steerability.
Headquartered in:
United States
Year founded:
2021
Private
Enterprise
1,001–5,000
employees
4
AI
CoreWeave is a specialized cloud provider delivering GPU-accelerated compute resources for AI and machine learning workloads.
Headquartered in:
United States
Year founded:
2017
Private
Enterprise
1,001–5,000
employees
4
AI
Choco connects restaurants with suppliers through a mobile ordering platform to streamline food supply chains.
Headquartered in:
Germany
Year founded:
2018
Private
Scale-up
201–500
employees
4
- No items found.
BUX operates a mobile brokerage platform making investing in stocks and ETFs accessible to retail investors.
Headquartered in:
Netherlands
Year founded:
2014
Private
Scale-up
51–200
employees
4
- No items found.
Source.ag is an agricultural technology company developing AI models to optimize greenhouse farming operations.
Headquartered in:
Netherlands
Year founded:
2020
Private
Scale-up
51–200
employees
4
AI
Noteworthy
Marvel provides a design and prototyping platform that enables teams to create and test digital product concepts.
Headquartered in:
United Kingdom
Year founded:
2013
Private
Scale-up
11–50
employees
4
- No items found.
Patreon operates a membership platform enabling creators to earn recurring income directly from their fans.
Headquartered in:
United States
Year founded:
2013
Private
Scale-up
501–1,000
employees
4
- No items found.
WeWork provides flexible shared workspaces and office solutions for freelancers startups and enterprise companies.
Headquartered in:
United States
Year founded:
2010
Private
Enterprise
1,001–5,000
employees
4
- No items found.
AstraZeneca discovers develops and commercializes prescription medicines for oncology cardiovascular and respiratory diseases.
Headquartered in:
United Kingdom
Year founded:
1999
Public
Enterprise
10,001+
employees
4
S&P 500
Coda provides a collaborative document platform that combines word processing spreadsheets and building blocks for teams.
Headquartered in:
United States
Year founded:
2014
Private
Scale-up
201–500
employees
4
- No items found.
Antler is a global venture capital firm that invests in and supports early-stage technology startups.
Headquartered in:
Singapore
Year founded:
2017
Private
Scale-up
501–1,000
employees
4
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the mission-led organisations making an impact.


