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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's leading brands

A curated and growing database.

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0 / 500
Beyond Meat logo
Beyond Meat logo
Beyond Meat
Food & Beverage

To feed a better future.

Sustainability
Sustainability
Impact
Impact

Beyond Meat produces plant-based meat substitutes designed to replicate the taste and texture of animal protein.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Perplexity AI logo
Perplexity AI logo
Perplexity AI
Technology & Software

To build accurate, trustworthy AI that delivers universal access to reliable knowledge.

Trust
Trust
Knowledge & Information
Knowledge & Information
Accessibility
Accessibility

Perplexity AI operates a conversational answer engine that uses large language models to provide cited answers.

  • Headquartered in:

    United States

  • Year founded:

    2022

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
ElevenLabs logo
ElevenLabs logo
ElevenLabs
Technology & Software

To reimagine human‑technology interactions, making information and services universally accessible in any language and in any voice.

Transformation
Transformation
Accessibility
Accessibility

ElevenLabs develops AI voice synthesis software that generates realistic spoken audio in multiple languages and voices.

  • Headquartered in:

    United States

  • Year founded:

    2022

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
monday.com logo
monday.com logo
monday.com
Technology & Software

To empower organisations of any size to run better, faster, and smarter.

Empowerment
Empowerment
Efficiency
Efficiency

monday.com provides a cloud-based work operating system that enables teams to build custom workflow applications.

  • Headquartered in:

    Israel

  • Year founded:

    2012

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Strava logo
Strava logo
Strava
Technology & Software

To connect athletes to what motivates them and help them find their personal best.

Connection
Connection
Empowerment
Empowerment

Strava operates a social fitness tracking network allowing athletes to record and share activities via GPS data.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Remitly logo
Remitly logo
Remitly
Finance

To transform lives through trusted financial services that transcend borders.

Transformation
Transformation
Trust
Trust

Remitly offers digital remittance services enabling individuals to send money internationally via mobile app or web.

  • Headquartered in:

    United States

  • Year founded:

    2011

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Titan logo
Titan logo
Titan
Finance

To deliver the value expected on Wall Street, at the lowest minimum possible.

Financial Security
Financial Security
Accessibility
Accessibility

Titan provides a mobile-first investment management platform offering actively managed strategies for retail investors.

  • Headquartered in:

    United States

  • Year founded:

    2018

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Saronic logo
Saronic logo
Saronic
Manufacturing & Industrial

To redefine maritime superiority.

Leadership
Leadership
Transformation
Transformation

Saronic designs and manufactures autonomous surface vessels for defense and maritime security operations.

  • Headquartered in:

    United States

  • Year founded:

    2022

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Webflow logo
Webflow logo
Webflow
Technology & Software

To bring development superpowers to everyone.

Empowerment
Empowerment
Accessibility
Accessibility

Webflow offers a visual web development platform that allows users to design, build, and launch responsive websites.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Private

  • Enterprise

  • 501–1,000

    employees

View Profile
Plan A logo
Plan A logo
Plan A
Technology & Software

To build a global net-zero economy led by climate-conscious businesses.

Sustainability
Sustainability
Leadership
Leadership

Plan A provides a carbon accounting and decarbonization software platform for businesses to measure and reduce emissions.

  • Headquartered in:

    Germany

  • Year founded:

    2017

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Function logo
Function logo
Function
Healthcare

To empower everyone to live 100 healthy years.

Empowerment
Empowerment
Health
Health

Function offers a membership-based health platform providing comprehensive lab testing and personalized insights.

  • Headquartered in:

    United States

  • Year founded:

    2021

  • Private

  • Start-up

  • 11–50

    employees

View Profile
Twitch logo
Twitch logo
Twitch
Media & Entertainment

To empower communities to create, together.

Empowerment
Empowerment
Community & Belonging
Community & Belonging

Twitch operates a live streaming service focusing on video gaming, creative content, and music broadcasts.

  • Headquartered in:

    United States

  • Year founded:

    2011

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Cohere logo
Cohere logo
Cohere
Technology & Software

To empower businesses to scale innovation, boost productivity, and drive progress that reaches everyone.

Empowerment
Empowerment
Innovation
Innovation

Cohere develops large language models and natural language processing software for enterprise applications.

  • Headquartered in:

    Canada

  • Year founded:

    2019

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Halcyon logo
Halcyon logo
Halcyon
Technology & Software

To defeat ransomware.

Safety
Safety

Halcyon builds anti-ransomware security platforms designed to detect and block attacks autonomously.

  • Headquartered in:

    United States

  • Year founded:

    2021

  • Private

  • Start-up

  • 51–200

    employees

View Profile
Planhat logo
Planhat logo
Planhat
Technology & Software

To help companies grow by making their customers successful.

Growth
Growth
Customer Focus
Customer Focus

Planhat provides customer success software helping B2B companies manage retention and growth.

  • Headquartered in:

    Sweden

  • Year founded:

    2015

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
SoundCloud logo
SoundCloud logo
SoundCloud
Media & Entertainment

To empower artists and fans to connect and share through music.

Empowerment
Empowerment
Connection
Connection

SoundCloud operates an open audio platform enabling artists to upload, share, and monetize their music globally.

  • Headquartered in:

    Germany

  • Year founded:

    2007

  • Private

  • Enterprise

  • 201–500

    employees

View Profile
Notion logo
Notion logo
Notion
Technology & Software

To empower every person on the planet to use software exactly the way they want.

Empowerment
Empowerment
Accessibility
Accessibility

Notion provides an all-in-one workspace for notes, project management, and collaboration for teams.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
GoFundMe logo
GoFundMe logo
GoFundMe
Social Impact & Development

To help people fundraise for the personal, business, and charitable causes that matter most to them.

Empowerment
Empowerment
Accessibility
Accessibility

GoFundMe operates a crowdfunding platform allowing individuals to raise money for personal causes and emergencies.

  • Headquartered in:

    United States

  • Year founded:

    2010

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Formlabs logo
Formlabs logo
Formlabs
Manufacturing & Industrial

To expand access to digital fabrication, so anyone can make anything.

Accessibility
Accessibility
Design & Creativity
Design & Creativity

Formlabs manufactures 3D printers and materials for professional engineering, dental, and medical applications.

  • Headquartered in:

    United States

  • Year founded:

    2011

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
Sonos logo
Sonos logo
Sonos
Consumer Products

To fill every home with music.

Experience & Enjoyment
Experience & Enjoyment
Connection
Connection

Sonos manufactures multi-room wireless home audio products including smart speakers, soundbars, and components.

  • Headquartered in:

    United States

  • Year founded:

    2002

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Rapha logo
Rapha logo
Rapha
Consumer Products

To inspire the world to live life by bike.

Inspiration
Inspiration
Wellbeing
Wellbeing

Rapha designs and sells premium cycling apparel and accessories for road and gravel riders.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2004

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Stripe logo
Stripe logo
Stripe
Finance

To increase the GDP of the internet

Economic Opportunity
Economic Opportunity
Growth
Growth

Stripe builds financial infrastructure and payment processing software for internet businesses globally.

  • Headquartered in:

    United States

  • Year founded:

    2010

  • Private

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Gorgias logo
Gorgias logo
Gorgias
Technology & Software

To empower eCommerce brands to grow through AI-powered customer experience.

Empowerment
Empowerment
Growth
Growth

Gorgias provides a helpdesk platform that centralizes customer support tickets for e-commerce merchants.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Plume Design logo
Plume Design logo
Plume Design
Technology & Software

To transform how homes and businesses use WiFi for the best experience in a connected world.

Transformation
Transformation
Experience & Enjoyment
Experience & Enjoyment

Plume Design offers cloud-based smart home services and wifi optimization software for internet service providers.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.