Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's leading brands
A curated and growing database.
Beyond Meat produces plant-based meat substitutes designed to replicate the taste and texture of animal protein.
Headquartered in:
United States
Year founded:
2009
Public
Enterprise
1,001–5,000
employees
3
- No items found.
Perplexity AI operates a conversational answer engine that uses large language models to provide cited answers.
Headquartered in:
United States
Year founded:
2022
Private
Scale-up
51–200
employees
3
AI
ElevenLabs develops AI voice synthesis software that generates realistic spoken audio in multiple languages and voices.
Headquartered in:
United States
Year founded:
2022
Private
Scale-up
51–200
employees
3
AI
monday.com provides a cloud-based work operating system that enables teams to build custom workflow applications.
Headquartered in:
Israel
Year founded:
2012
Public
Enterprise
1,001–5,000
employees
3
- No items found.
Strava operates a social fitness tracking network allowing athletes to record and share activities via GPS data.
Headquartered in:
United States
Year founded:
2009
Private
Scale-up
201–500
employees
3
- No items found.
Remitly offers digital remittance services enabling individuals to send money internationally via mobile app or web.
Headquartered in:
United States
Year founded:
2011
Public
Enterprise
1,001–5,000
employees
3
- No items found.
Titan provides a mobile-first investment management platform offering actively managed strategies for retail investors.
Headquartered in:
United States
Year founded:
2018
Private
Scale-up
51–200
employees
3
- No items found.
Saronic designs and manufactures autonomous surface vessels for defense and maritime security operations.
Headquartered in:
United States
Year founded:
2022
Private
Scale-up
201–500
employees
3
- No items found.
Webflow offers a visual web development platform that allows users to design, build, and launch responsive websites.
Headquartered in:
United States
Year founded:
2013
Private
Enterprise
501–1,000
employees
3
- No items found.
Plan A provides a carbon accounting and decarbonization software platform for businesses to measure and reduce emissions.
Headquartered in:
Germany
Year founded:
2017
Private
Scale-up
51–200
employees
3
B Corps
Function offers a membership-based health platform providing comprehensive lab testing and personalized insights.
Headquartered in:
United States
Year founded:
2021
Private
Start-up
11–50
employees
3
- No items found.
Twitch operates a live streaming service focusing on video gaming, creative content, and music broadcasts.
Headquartered in:
United States
Year founded:
2011
Public
Enterprise
1,001–5,000
employees
4
- No items found.
Cohere develops large language models and natural language processing software for enterprise applications.
Headquartered in:
Canada
Year founded:
2019
Private
Scale-up
201–500
employees
4
- No items found.
Halcyon builds anti-ransomware security platforms designed to detect and block attacks autonomously.
Headquartered in:
United States
Year founded:
2021
Private
Start-up
51–200
employees
3
- No items found.
Planhat provides customer success software helping B2B companies manage retention and growth.
Headquartered in:
Sweden
Year founded:
2015
Private
Scale-up
201–500
employees
3
- No items found.
SoundCloud operates an open audio platform enabling artists to upload, share, and monetize their music globally.
Headquartered in:
Germany
Year founded:
2007
Private
Enterprise
201–500
employees
3
- No items found.
Notion provides an all-in-one workspace for notes, project management, and collaboration for teams.
Headquartered in:
United States
Year founded:
2013
Private
Enterprise
1,001–5,000
employees
4
Trending
GoFundMe operates a crowdfunding platform allowing individuals to raise money for personal causes and emergencies.
Headquartered in:
United States
Year founded:
2010
Private
Scale-up
201–500
employees
4
- No items found.
Formlabs manufactures 3D printers and materials for professional engineering, dental, and medical applications.
Headquartered in:
United States
Year founded:
2011
Private
Scale-up
501–1,000
employees
3
- No items found.
Sonos manufactures multi-room wireless home audio products including smart speakers, soundbars, and components.
Headquartered in:
United States
Year founded:
2002
Public
Enterprise
1,001–5,000
employees
3
- No items found.
Rapha designs and sells premium cycling apparel and accessories for road and gravel riders.
Headquartered in:
United Kingdom
Year founded:
2004
Private
Scale-up
201–500
employees
4
- No items found.
Stripe builds financial infrastructure and payment processing software for internet businesses globally.
Headquartered in:
United States
Year founded:
2010
Private
Enterprise
5,001–10,000
employees
3
- No items found.
Gorgias provides a helpdesk platform that centralizes customer support tickets for e-commerce merchants.
Headquartered in:
United States
Year founded:
2015
Private
Scale-up
201–500
employees
4
- No items found.
Plume Design offers cloud-based smart home services and wifi optimization software for internet service providers.
Headquartered in:
United States
Year founded:
2015
Private
Scale-up
501–1,000
employees
4
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the mission-led organisations making an impact.


