WHOOP
Official
Mission Statement
To unlock human performance and Healthspan.
Health
Empowerment
WHOOP manufactures wearable fitness trackers that monitor sleep recovery and strain for performance optimization.
Consumer Products
Headquartered in:
United States
Year founded:
2012
Private
Scale-up
501–1,000
employees
Mission Themes
Health
Clinical, medical, or disease-focused improvement.
Empowerment
Giving people tools, agency, confidence, or the ability to act.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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The
WHOOP
mission statement was last checked on
February 18, 2026