Twelve Labs
Official
Mission Statement
To help developers build programs that can see, listen, and understand the world as we do by giving them the most powerful video understanding infrastructure.
Innovation
Empowerment
Twelve Labs develops video understanding AI models that enable users to search and analyze video content.
Technology & Software
Headquartered in:
United States
Year founded:
2021
Private
Start-up
11–50
employees
Mission Themes
Innovation
Creating new ideas, products, or technologies.
Empowerment
Giving people tools, agency, confidence, or the ability to act.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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The
Twelve Labs
mission statement was last checked on
February 18, 2026