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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's boldest brands

A curated database. Browse by sector, stage and mission intent.

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0 / 500
Cameo logo
Cameo logo
Cameo
Media & Entertainment

To create the most personalised and authentic fan experiences in the world.

Experience & Enjoyment
Experience & Enjoyment
Connection
Connection

Cameo connects fans with celebrities through personalized video messages and live calls.

  • Headquartered in:

    United States

  • Year founded:

    2017

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Rent the Runway logo
Rent the Runway logo
Rent the Runway
Retail & Ecommerce

To power women to feel their best every day.

Empowerment
Empowerment
Wellbeing
Wellbeing

Rent the Runway provides a shared designer closet service allowing members to rent clothing and accessories.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Public

  • Established

  • 1,001–5,000

    employees

View Profile
Masterworks logo
Masterworks logo
Masterworks
Finance

To make art investable to all.

Accessibility
Accessibility
Economic Opportunity
Economic Opportunity

Masterworks is an art investment platform enabling investors to buy and sell shares in blue-chip paintings.

  • Headquartered in:

    United States

  • Year founded:

    2017

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Duolingo logo
Duolingo logo
Duolingo
Education

To give everyone access to a private tutor experience through technology.

Accessibility
Accessibility
Empowerment
Empowerment

Duolingo offers gamified language learning courses and educational tools accessible via mobile app and web.

  • Headquartered in:

    United States

  • Year founded:

    2011

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
The Boring Company logo
The Boring Company logo
The Boring Company
Transport, Mobility & Logistics

To solve traffic, enable rapid point-to-point transportation, and transform cities.

Transformation
Transformation
Efficiency
Efficiency

The Boring Company constructs low-cost transportation tunnels to alleviate urban traffic congestion.

  • Headquartered in:

    United States

  • Year founded:

    2016

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
Grammarly logo
Grammarly logo
Grammarly
Technology & Software

To improve lives by improving communication.

Empowerment
Empowerment
Impact
Impact

Grammarly is a writing assistance platform that helps users improve grammar and clarity.

  • Headquartered in:

    United States

  • Year founded:

    2009

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Darktrace logo
Darktrace logo
Darktrace
Technology & Software

To free the world from cyber disruption.

Safety
Safety
Inclusion
Inclusion

Darktrace provides cybersecurity software that detects and responds to threats using machine learning.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2013

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
MongoDB logo
MongoDB logo
MongoDB
Technology & Software

To unleash the power of software and data, enabling development teams to meet the diverse needs of modern applications.

Empowerment
Empowerment
Innovation
Innovation

MongoDB is a developer data platform offering a document-oriented database system for building scalable applications.

  • Headquartered in:

    United States

  • Year founded:

    2007

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Electra logo
Electra logo
Electra
Energy & Utilities

To make charging exciting, simplifying the user experience, and bringing more people into sustainable mobility.

Simplicity
Simplicity
Experience & Enjoyment
Experience & Enjoyment

Electra deploys and operates fast electric vehicle charging infrastructure across European urban locations.

  • Headquartered in:

    France

  • Year founded:

    2020

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
Monzo logo
Monzo logo
Monzo
Finance

To make money work for everyone.

Financial Security
Financial Security
Inclusion
Inclusion

Monzo offers mobile-first banking services including current accounts savings and borrowing directly from a smartphone app.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2015

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Contextual AI logo
Contextual AI logo
Contextual AI
Technology & Software

To change the way the world works through AI.

Transformation
Transformation
Impact
Impact

Contextual AI builds retrieval-augmented generation (RAG) platforms to create specialized AI agents for enterprise workflows.

  • Headquartered in:

    United States

  • Year founded:

    2023

  • Private

  • Start-up

  • 11–50

    employees

View Profile
Billd logo
Billd logo
Billd
Finance

To empower subcontractors to do the best work of their lives.

Empowerment
Empowerment
Excellence
Excellence

Billd provides working capital financing and early payment solutions specifically designed for commercial subcontractors.

  • Headquartered in:

    United States

  • Year founded:

    2018

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Reddit logo
Reddit logo
Reddit
Media & Entertainment

To empower communities, and make their knowledge accessible to all.

Empowerment
Empowerment
Community & Belonging
Community & Belonging
Knowledge & Information
Knowledge & Information

Reddit operates an online community platform where users share content and discuss topics.

  • Headquartered in:

    United States

  • Year founded:

    2005

  • Public

  • Enterprise

  • 1,001–5,000

    employees

View Profile
Apptronik logo
Apptronik logo
Apptronik
Manufacturing & Industrial

It is not Man vs. Machine, but Man + Machine.

Collaboration
Collaboration
Empowerment
Empowerment

Apptronik develops general-purpose humanoid robots designed to automate physical labor in logistics and manufacturing.

  • Headquartered in:

    United States

  • Year founded:

    2016

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Circle logo
Circle logo
Circle
Finance

To raise global economic prosperity through the frictionless exchange of value.

Economic Opportunity
Economic Opportunity
Efficiency
Efficiency

Circle is a financial technology firm that issues the USDC stablecoin and manages digital currency payment infrastructure.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
Snowflake logo
Snowflake logo
Snowflake
Technology & Software

To empower every enterprise to achieve its full potential through data and AI.

Empowerment
Empowerment
Value Creation
Value Creation

Snowflake provides a cloud-based data warehousing platform that enables data storage processing and analytic solutions.

  • Headquartered in:

    United States

  • Year founded:

    2012

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Sharebite logo
Sharebite logo
Sharebite
Food & Beverage

To get every worker fed, one meal at a time.

Wellbeing
Wellbeing
Social Justice & Equity
Social Justice & Equity

Sharebite is a corporate food ordering platform that manages meal allowances and catering for hybrid workplaces.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Navan logo
Navan logo
Navan
Technology & Software

To make travel easier for every frequent traveler.

Simplicity
Simplicity
Customer Focus
Customer Focus

Navan provides an all-in-one corporate travel and expense management platform for businesses globally.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Enterprise

  • 1,001–5,000

    employees

View Profile
VEED logo
VEED logo
VEED
Technology & Software

To make video creation accessible to everyone.

Accessibility
Accessibility
Empowerment
Empowerment

VEED enables browser-based video editing recording and captioning for individuals and teams.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2018

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Ethos Life logo
Ethos Life logo
Ethos Life
Finance

To protect the next million families.

Financial Security
Financial Security
Safety
Safety

Ethos Life provides online term life insurance with simplified application processes and instant coverage decisions.

  • Headquartered in:

    United States

  • Year founded:

    2016

  • Private

  • Established

  • 501–1,000

    employees

View Profile
Fidelity logo
Fidelity logo
Fidelity
Finance

To strengthen the financial well-being of our customers.

Financial Security
Financial Security
Customer Focus
Customer Focus

Fidelity Investments provides investment management brokerage retirement planning and wealth management services.

  • Headquartered in:

    United States

  • Year founded:

    1946

  • Private

  • Enterprise

  • 10,001+

    employees

View Profile
Oxford Ionics logo
Oxford Ionics logo
Oxford Ionics
Technology & Software

To deliver the world’s most powerful quantum computers

Excellence
Excellence
Innovation
Innovation
Leadership
Leadership

Oxford Ionics develops trapped-ion quantum computers using electronic qubit control technology.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2019

  • Private

  • Scale-up

  • 51–200

    employees

View Profile
Airalo logo
Airalo logo
Airalo
Technology & Software

To provide global data connectivity for all people.

Accessibility
Accessibility
Inclusion
Inclusion

Airalo is an eSIM marketplace connecting travelers with mobile data plans across multiple countries.

  • Headquartered in:

    United States

  • Year founded:

    2019

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
ManyChat logo
ManyChat logo
ManyChat
Technology & Software

To help businesses grow by building meaningful relationships with their customers.

Growth
Growth
Connection
Connection

ManyChat provides chat marketing automation and chatbot creation tools for Instagram WhatsApp and Messenger.

  • Headquartered in:

    United States

  • Year founded:

    2015

  • Private

  • Scale-up

  • 201–500

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.