Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.

Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.

Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.

Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.

Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
Cameo connects fans with celebrities through personalized video messages and live calls.
Headquartered in:
United States
Year founded:
2017
Private
Scale-up
201–500
employees
5
- No items found.
Rent the Runway provides a shared designer closet service allowing members to rent clothing and accessories.
Headquartered in:
United States
Year founded:
2009
Public
Established
1,001–5,000
employees
5
- No items found.
Masterworks is an art investment platform enabling investors to buy and sell shares in blue-chip paintings.
Headquartered in:
United States
Year founded:
2017
Private
Scale-up
201–500
employees
5
- No items found.
Duolingo offers gamified language learning courses and educational tools accessible via mobile app and web.
Headquartered in:
United States
Year founded:
2011
Public
Enterprise
1,001–5,000
employees
5
- No items found.
The Boring Company constructs low-cost transportation tunnels to alleviate urban traffic congestion.
Headquartered in:
United States
Year founded:
2016
Private
Scale-up
201–500
employees
5
- No items found.
Grammarly is a writing assistance platform that helps users improve grammar and clarity.
Headquartered in:
United States
Year founded:
2009
Private
Enterprise
1,001–5,000
employees
5
- No items found.
Darktrace provides cybersecurity software that detects and responds to threats using machine learning.
Headquartered in:
United Kingdom
Year founded:
2013
Private
Enterprise
1,001–5,000
employees
5
- No items found.
MongoDB is a developer data platform offering a document-oriented database system for building scalable applications.
Headquartered in:
United States
Year founded:
2007
Public
Enterprise
5,001–10,000
employees
5
- No items found.
Electra deploys and operates fast electric vehicle charging infrastructure across European urban locations.
Headquartered in:
France
Year founded:
2020
Private
Scale-up
501–1,000
employees
5
- No items found.
Monzo offers mobile-first banking services including current accounts savings and borrowing directly from a smartphone app.
Headquartered in:
United Kingdom
Year founded:
2015
Private
Enterprise
1,001–5,000
employees
5
- No items found.
Contextual AI builds retrieval-augmented generation (RAG) platforms to create specialized AI agents for enterprise workflows.
Headquartered in:
United States
Year founded:
2023
Private
Start-up
11–50
employees
5
AI
Billd provides working capital financing and early payment solutions specifically designed for commercial subcontractors.
Headquartered in:
United States
Year founded:
2018
Private
Scale-up
51–200
employees
5
- No items found.
Reddit operates an online community platform where users share content and discuss topics.
Headquartered in:
United States
Year founded:
2005
Public
Enterprise
1,001–5,000
employees
5
Trending
Apptronik develops general-purpose humanoid robots designed to automate physical labor in logistics and manufacturing.
Headquartered in:
United States
Year founded:
2016
Private
Scale-up
51–200
employees
5
Noteworthy
Circle is a financial technology firm that issues the USDC stablecoin and manages digital currency payment infrastructure.
Headquartered in:
United States
Year founded:
2013
Private
Scale-up
501–1,000
employees
5
- No items found.
Snowflake provides a cloud-based data warehousing platform that enables data storage processing and analytic solutions.
Headquartered in:
United States
Year founded:
2012
Public
Enterprise
5,001–10,000
employees
5
- No items found.
Sharebite is a corporate food ordering platform that manages meal allowances and catering for hybrid workplaces.
Headquartered in:
United States
Year founded:
2015
Private
Scale-up
51–200
employees
5
Noteworthy
Navan provides an all-in-one corporate travel and expense management platform for businesses globally.
Headquartered in:
United States
Year founded:
2015
Private
Enterprise
1,001–5,000
employees
5
- No items found.
VEED enables browser-based video editing recording and captioning for individuals and teams.
Headquartered in:
United Kingdom
Year founded:
2018
Private
Scale-up
51–200
employees
5
- No items found.
Ethos Life provides online term life insurance with simplified application processes and instant coverage decisions.
Headquartered in:
United States
Year founded:
2016
Private
Established
501–1,000
employees
5
- No items found.
Fidelity Investments provides investment management brokerage retirement planning and wealth management services.
Headquartered in:
United States
Year founded:
1946
Private
Enterprise
10,001+
employees
5
- No items found.
Oxford Ionics develops trapped-ion quantum computers using electronic qubit control technology.
Headquartered in:
United Kingdom
Year founded:
2019
Private
Scale-up
51–200
employees
5
- No items found.
Airalo is an eSIM marketplace connecting travelers with mobile data plans across multiple countries.
Headquartered in:
United States
Year founded:
2019
Private
Scale-up
201–500
employees
5
- No items found.
ManyChat provides chat marketing automation and chatbot creation tools for Instagram WhatsApp and Messenger.
Headquartered in:
United States
Year founded:
2015
Private
Scale-up
201–500
employees
5
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.


