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Brand Cards

Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.

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Mission Themes

Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.

Each mission carries up to three, chosen from our schema of 33 themes.

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Verification Checkmarks

Two Checks = Official. Explicitly labeled as a company's mission statement.

‍One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.

No Check = Unverified. Not yet fully verified.

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Brand Cards — Expanded

Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.

Profile pages also contain a link to the company's website.

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Filters & Collections

Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.

Explore our trending and noteworthy collections to be inspired.

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Mission statements behind the world's boldest brands

A curated database. Browse by sector, stage and mission intent.

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Cheesecake Factory logo
Cheesecake Factory logo
Cheesecake Factory
Food & Beverage

To create an environment where absolute guest satisfaction is our highest priority.

Customer Focus
Customer Focus
Experience & Enjoyment
Experience & Enjoyment

Cheesecake Factory is an American casual dining restaurant chain offering extensive menus and signature cheesecakes in multiple locations.

  • Headquartered in:

    United States

  • Year founded:

    1978

  • Public

  • Established

  • 10,001+

    employees

View Profile
BetterUp logo
BetterUp logo
BetterUp
Education

To help people everywhere live their lives with greater clarity, purpose, and passion.

Purpose & Meaning
Purpose & Meaning
Wellbeing
Wellbeing

BetterUp is a software company providing digital coaching and mental health platform to enterprise clients for employee development.

  • Headquartered in:

    United States

  • Year founded:

    2013

  • Private

  • Scale-up

  • 501–1,000

    employees

View Profile
American Red Cross logo
American Red Cross logo
American Red Cross
Social Impact & Development

To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

Collaboration
Collaboration
Safety
Safety

American Red Cross delivers disaster relief, blood services, and emergency assistance in United States.

  • Headquartered in:

    United States

  • Year founded:

    1881

  • Nonprofit / Charity

  • Established

  • 10,001+

    employees

View Profile
Asana logo
Asana logo
Asana
Technology & Software

Help humanity thrive by enabling the world's teams to work together effortlessly.

Collaboration
Collaboration
Empowerment
Empowerment

Asana helps teams organize, track, and collaborate on projects and tasks through its cloud-based work management platform.

  • Headquartered in:

    United States

  • Year founded:

    2008

  • Public

  • Scale-up

  • 1,001–5,000

    employees

View Profile
ASOS logo
ASOS logo
ASOS
Retail & Ecommerce

To be the world's number one fashion destination for fashion-loving 20-somethings.

Leadership
Leadership
Customer Focus
Customer Focus

ASOS is an online fashion and cosmetics retailer serving young adults globally.

  • Headquartered in:

    United Kingdom

  • Year founded:

    2000

  • Public

  • Established

  • 1,001–5,000

    employees

View Profile
Allstate logo
Allstate logo
Allstate
Finance

To be the Good Hands: we help people realize their hopes and dreams through products and services designed to protect them from life's uncertainties and to prepare them for the future.

Empowerment
Empowerment
Trust
Trust

Allstate is an American insurance company offering auto, home, life, and other personal insurance products and services.

  • Headquartered in:

    United States

  • Year founded:

    1931

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
American Airlines logo
American Airlines logo
American Airlines
Transport, Mobility & Logistics

To care for people on life's journey.

Purpose & Meaning
Purpose & Meaning
Connection
Connection

American Airlines is a major American airline providing passenger and cargo air transportation services domestically and internationally.

  • Headquartered in:

    United States

  • Year founded:

    1926

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Alzheimer's Association logo
Alzheimer's Association logo
Alzheimer's Association
Social Impact & Development

The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

Health
Health
Innovation
Innovation

Alzheimer's Association provides Alzheimer's disease care support research and education services.

  • Headquartered in:

    United States

  • Year founded:

    1980

  • Nonprofit / Charity

  • Established

  • 501–1,000

    employees

View Profile
Cadence logo
Cadence logo
Cadence
Technology & Software

We innovate technologies essential to building great products that transform lives.

Innovation
Innovation
Transformation
Transformation

Cadence provides electronic design automation software for semiconductor and electronics design.

  • Headquartered in:

    United States

  • Year founded:

    1988

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Chubb logo
Chubb logo
Chubb
Finance

To being a leader in the global insurance and reinsurance market by always conducting business in a consistent, disciplined and focused manner.

Leadership
Leadership
Excellence
Excellence

Chubb is a property and casualty insurance company providing commercial and personal insurance.

  • Headquartered in:

    Switzerland

  • Year founded:

    1985

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Duke Energy logo
Duke Energy logo
Duke Energy
Energy & Utilities

To provide affordable, reliable, and sustainable energy.

Affordability
Affordability
Sustainability
Sustainability

Duke Energy is an electric utility providing power generation and distribution in the Southeast and Midwest.

  • Headquartered in:

    United States

  • Year founded:

    1904

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Blackstone logo
Blackstone logo
Blackstone
Finance

To deliver enhanced returns and capital preservation over the long term.

Financial Security
Financial Security
Growth
Growth

Blackstone is an asset management company specializing in private equity, real estate, and hedge funds.

  • Headquartered in:

    United States

  • Year founded:

    1985

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Boston Scientific logo
Boston Scientific logo
Boston Scientific
Healthcare

To transform lives through innovative medical solutions that improve the health of patients around the world.

Health
Health
Innovation
Innovation

Boston Scientific is a medical devices manufacturer producing cardiac, endoscopy, and surgical instruments.

  • Headquartered in:

    United States

  • Year founded:

    1979

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Morgan Stanley logo
Morgan Stanley logo
Morgan Stanley
Finance

To be the world's most exceptional financial institution, united by our shared values of partnership, client service, integrity, and excellence.

Excellence
Excellence
Trust
Trust
Collaboration
Collaboration

Morgan Stanley provides investment banking, wealth management, equity and fixed income trading, and asset management.

  • Headquartered in:

    United States

  • Year founded:

    1935

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Gilead Sciences logo
Gilead Sciences logo
Gilead Sciences
Healthcare

To discover, develop and deliver innovative therapeutics for people with life-threatening diseases.

Innovation
Innovation
Health
Health

Gilead Sciences is a biopharmaceutical company specializing in HIV, hepatitis, and oncology treatments.

  • Headquartered in:

    United States

  • Year founded:

    1987

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
IBM logo
IBM logo
IBM
Technology & Software

To be a catalyst that makes the world work better.

Transformation
Transformation
Impact
Impact

IBM offers enterprise IT services, cloud computing, artificial intelligence, and software solutions.

  • Headquartered in:

    United States

  • Year founded:

    1911

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
ServiceNow logo
ServiceNow logo
ServiceNow
Technology & Software

To make the world work better for everyone.

Transformation
Transformation
Inclusion
Inclusion

ServiceNow offers a cloud-based platform for enterprise IT service management and business applications.

  • Headquartered in:

    United States

  • Year founded:

    2002

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
GE Vernova logo
GE Vernova logo
GE Vernova
Manufacturing & Industrial

To electrify and decarbonise the world.

Transformation
Transformation
Environmental Stewardship
Environmental Stewardship

GE Vernova provides renewable energy and electrification products and services including wind, solar, and grid solutions.

  • Headquartered in:

    United States

  • Year founded:

    2024

  • Public

  • Enterprise

  • 5,001–10,000

    employees

View Profile
Procter & Gamble logo
Procter & Gamble logo
Procter & Gamble
Consumer Products

To provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.

Quality
Quality
Value Creation
Value Creation
Sustainability
Sustainability

Procter & Gamble is a consumer goods manufacturer producing household products, personal care, and beauty products.

  • Headquartered in:

    United States

  • Year founded:

    1837

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Coca-Cola logo
Coca-Cola logo
Coca-Cola
Food & Beverage

To refresh the world and make a difference.

Experience & Enjoyment
Experience & Enjoyment
Impact
Impact

Coca-Cola manufactures and distributes soft drinks, juices, water, and other non-alcoholic beverages.

  • Headquartered in:

    United States

  • Year founded:

    1886

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Abbott Laboratories logo
Abbott Laboratories logo
Abbott Laboratories
Healthcare

To help you live a healthier, fuller life.

Health
Health
Wellbeing
Wellbeing

Abbott Laboratories is a diversified healthcare company producing diagnostics, medical devices, and pharmaceuticals.

  • Headquartered in:

    United States

  • Year founded:

    1888

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Accenture logo
Accenture logo
Accenture
Technology & Software

To become one of the world's leading companies, bringing innovations to improve the way the world works and lives.

Leadership
Leadership
Innovation
Innovation
Impact
Impact

Accenture is a professional services firm providing consulting, technology, and outsourcing services.

  • Headquartered in:

    Ireland

  • Year founded:

    1989

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
Salesforce logo
Salesforce logo
Salesforce
Technology & Software

To empower companies to connect with their customers in a whole new way.

Empowerment
Empowerment
Connection
Connection

Salesforce provides cloud-based customer relationship management (CRM) and enterprise software solutions.

  • Headquartered in:

    United States

  • Year founded:

    1999

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
NextEra Energy logo
NextEra Energy logo
NextEra Energy
Energy & Utilities

To decarbonize the future with renewable energy.

Environmental Stewardship
Environmental Stewardship
Sustainability
Sustainability

NextEra Energy is a utility company providing electric power generation and distribution from renewable and nuclear sources.

  • Headquartered in:

    United States

  • Year founded:

    1984

  • Public

  • Enterprise

  • 10,001+

    employees

View Profile
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Find the missions that matter

Filter companies by sector and size or narrow your results by the themes contained within the statement.

By sector

Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.

By company size

Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.

By themes

Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.

By country (soon)

Companies speak differently across regions. See how location and culture shape the statements that matter.