Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.
Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.
Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.
Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.
Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.
Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
Chevron is an integrated oil and gas company conducting exploration, production, refining, and chemical manufacturing.
Headquartered in:
United States
Year founded:
1879
Public
Enterprise
10,001+
employees
3
S&P 500
AMD designs and manufactures semiconductors for CPUs, GPUs, and data center applications.
Headquartered in:
United States
Year founded:
1969
Public
Enterprise
10,001+
employees
3
S&P 500
Trending
AI
Netflix is a subscription streaming service and production company.
Headquartered in:
United States
Year founded:
1997
Public
Enterprise
10,001+
employees
3
S&P 500
AbbVie is a research-based biopharmaceutical company spun off from Abbott.
Headquartered in:
United States
Year founded:
2013
Public
Enterprise
10,001+
employees
3
S&P 500
Moody's is a credit rating and financial analytics company providing risk assessment services.
Headquartered in:
United States
Year founded:
1909
Public
Enterprise
10,001+
employees
4
S&P 500
Merck & Co. conducts pharmaceutical research and development of medications for oncology, vaccines, and infectious diseases.
Headquartered in:
United States
Year founded:
1891
Public
Enterprise
10,001+
employees
4
S&P 500
Progressive is an insurance company providing auto, home, and other property and casualty insurance.
Headquartered in:
United States
Year founded:
1937
Public
Enterprise
10,001+
employees
4
S&P 500
Berkshire Hathaway is a conglomerate holding company for insurance, rail, energy, and retail businesses.
Headquartered in:
United States
Year founded:
1839
Public
Enterprise
10,001+
employees
3
S&P 500
John Deere is an agricultural equipment manufacturer producing tractors and farm implements.
Headquartered in:
United States
Year founded:
1837
Public
Enterprise
10,001+
employees
4
S&P 500
Exxon Mobil explores for and produces crude oil and natural gas.
Headquartered in:
United States
Year founded:
1870
Public
Enterprise
10,001+
employees
3
S&P 500
Meta is a social technology company operating Facebook, Instagram, and WhatsApp.
Headquartered in:
United States
Year founded:
2004
Public
Enterprise
10,001+
employees
3
S&P 500
Trending
Eaton is a diversified industrial manufacturer producing electrical components and power systems.
Headquartered in:
Ireland
Year founded:
1911
Public
Enterprise
10,001+
employees
4
S&P 500
Palantir builds and deploys software platforms for intelligence and counterterrorism.
Headquartered in:
United States
Year founded:
2003
Public
Enterprise
1,001–5,000
employees
3
S&P 500
Defence
Medtronic is a medical device manufacturer producing cardiac, neurological, and surgical products.
Headquartered in:
Ireland
Year founded:
1949
Public
Enterprise
10,001+
employees
4
S&P 500
Charles Schwab offers investment brokerage and wealth management services including trading and asset management.
Headquartered in:
United States
Year founded:
1971
Public
Enterprise
10,001+
employees
3
S&P 500
Lowe's is a home improvement retailer offering building materials, tools, appliances, and home decor.
Headquartered in:
United States
Year founded:
1946
Public
Enterprise
10,001+
employees
5
S&P 500
Foundever provides customer experience management services including IT support and business process outsourcing.
Headquartered in:
United States
Year founded:
1977
Public
Enterprise
10,001+
employees
5
S&P 500
KLA is a semiconductor equipment manufacturer producing process control and yield management systems.
Headquartered in:
United States
Year founded:
1975
Public
Enterprise
10,001+
employees
4
S&P 500
Cisco provides networking and cybersecurity solutions including routers, switches, security platforms, and cloud services.
Headquartered in:
United States
Year founded:
1984
Public
Enterprise
10,001+
employees
4
S&P 500
Philip Morris produces tobacco products and smoke-free products including cigarettes and heated tobacco devices.
Headquartered in:
United States
Year founded:
1985
Public
Enterprise
10,001+
employees
4
S&P 500
AT&T provides wireless telecommunications, broadband internet, and video entertainment services.
Headquartered in:
United States
Year founded:
1983
Public
Enterprise
10,001+
employees
4
S&P 500
Caterpillar manufactures construction and mining equipment, engines, and power generation systems.
Headquartered in:
United States
Year founded:
1925
Public
Enterprise
10,001+
employees
4
S&P 500
Mastercard is a technology company in the global payments industry.
Headquartered in:
United States
Year founded:
1966
Public
Enterprise
10,001+
employees
4
S&P 500
Palo Alto Networks provides cybersecurity software and services protecting enterprise networks and cloud environments.
Headquartered in:
United States
Year founded:
2005
Public
Enterprise
10,001+
employees
5
S&P 500
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.
