Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.
Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.
Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.
Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.
Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.
Mission statements behind the world's boldest brands
A curated database. Browse by sector, stage and mission intent.
PepsiCo manufactures beverages and snack foods including soft drinks, juices, and packaged snacks.
Headquartered in:
United States
Year founded:
1965
Public
Enterprise
10,001+
employees
5
S&P 500
Linde provides industrial gases, engineering, and related products and services.
Headquartered in:
United Kingdom
Year founded:
1879
Public
Enterprise
10,001+
employees
5
S&P 500
Applied Materials is a semiconductor equipment manufacturer producing deposition and etch equipment for chip manufacturing.
Headquartered in:
United States
Year founded:
1967
Public
Enterprise
10,001+
employees
5
S&P 500
AI
Booking is an online travel platform providing hotel, flight, and rental car booking services.
Headquartered in:
United States
Year founded:
1996
Public
Enterprise
10,001+
employees
5
S&P 500
BlackRock is an asset management company providing investment management and risk analysis services.
Headquartered in:
United States
Year founded:
1988
Public
Enterprise
10,001+
employees
5
S&P 500
Intuit provides financial management software for small businesses, consumers, accounting professionals, and financial services.
Headquartered in:
United States
Year founded:
1983
Public
Enterprise
10,001+
employees
5
S&P 500
Citigroup provides global banking, wealth management, investment banking, and consumer financial services.
Headquartered in:
United States
Year founded:
1998
Public
Enterprise
10,001+
employees
5
S&P 500
Thermo Fisher Scientific manufactures life sciences research tools, diagnostics, and laboratory equipment.
Headquartered in:
United States
Year founded:
1956
Public
Enterprise
10,001+
employees
5
S&P 500
Amgen is a pharmaceutical and biotechnology company producing medications for oncology, cardiovascular, and other conditions.
Headquartered in:
United States
Year founded:
1980
Public
Enterprise
10,001+
employees
5
S&P 500
TJX operates off-price retail stores offering brand-name merchandise at discounted prices.
Headquartered in:
United States
Year founded:
1956
Public
Enterprise
10,001+
employees
5
S&P 500
American Express offers financial services including payment cards, travel services, and merchant acquisition.
Headquartered in:
United States
Year founded:
1850
Public
Enterprise
10,001+
employees
5
S&P 500
Walmart operates retail, wholesale, and other units including supercenters and supermarkets.
Headquartered in:
United States
Year founded:
1962
Public
Enterprise
10,001+
employees
5
S&P 500
Oracle provides enterprise software, cloud infrastructure, database management systems, and application software solutions.
Headquartered in:
United States
Year founded:
1977
Public
Enterprise
10,001+
employees
5
S&P 500
AI
GE Aerospace is an aerospace and defense contractor providing engines, avionics, systems, and services for aircraft.
Headquartered in:
United States
Year founded:
1892
Public
Enterprise
10,001+
employees
5
S&P 500
Noteworthy
Raytheon Technologies is an aerospace and defense contractor providing aircraft systems, missiles, and defense electronics.
Headquartered in:
United States
Year founded:
1934
Public
Enterprise
10,001+
employees
5
S&P 500
Home Depot operates home improvement retail stores providing building materials, tools, appliances, and home decor.
Headquartered in:
United States
Year founded:
1978
Public
Enterprise
10,001+
employees
5
S&P 500
Micron Technology is a semiconductor manufacturer specializing in memory products including DRAM and NAND flash.
Headquartered in:
United States
Year founded:
1978
Public
Enterprise
10,001+
employees
5
S&P 500
Trending
Costco operates membership warehouses offering a wide range of products.
Headquartered in:
United States
Year founded:
1983
Public
Enterprise
10,001+
employees
5
S&P 500
AppLovin is a mobile marketing platform providing software and services for mobile app distribution and monetization.
Headquartered in:
United States
Year founded:
2012
Public
Enterprise
1,001–5,000
employees
5
S&P 500
Lam Research is a semiconductor equipment manufacturer producing process equipment for chip manufacturing.
Headquartered in:
United States
Year founded:
1980
Public
Enterprise
10,001+
employees
5
S&P 500
AI
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the organisations, missions, and ideas that matter.
