ASOS
Official
Mission Statement
To be the world's number one fashion destination for fashion-loving 20-somethings.
Leadership
Customer Focus
ASOS is an online fashion and cosmetics retailer serving young adults globally.
Retail & Ecommerce
Headquartered in:
United Kingdom
Year founded:
2000
Public
Established
1,001–5,000
employees
Mission Themes
Leadership
Market leadership, influence, or being the best.
Customer Focus
Putting customers’ needs, outcomes, or satisfaction first.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
If any of the information looks incorrect, please reach out with an update.
The
ASOS
mission statement was last checked on
January 15, 2026