World Wildlife Fund
Official
Mission Statement
To conserve nature and reduce the most pressing threats to the diversity of life on Earth.
Environmental Stewardship
Purpose & Meaning
World Wildlife Fund protects endangered species and natural habitats as an international conservation nonprofit.
Social Impact & Development
Headquartered in:
Switzerland
Year founded:
1961
Nonprofit / Charity
Established
501–1,000
employees
Mission Themes
Environmental Stewardship
Protecting, conserving, or restoring the natural environment.
Purpose & Meaning
Helping people find meaning, fulfilment, or direction in life.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
If any of the information looks incorrect, please reach out with an update.
The
World Wildlife Fund
mission statement was last checked on
January 15, 2026