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Target logo
Target
Official
Mission Statement

To help all families discover the joy of everyday life.

Experience & Enjoyment
Experience & Enjoyment
Inclusion
Inclusion

Target offers apparel groceries and household items as a general merchandise retail chain.

  • Retail & Ecommerce

  • Headquartered in:

    United States

  • Year founded:

    1962

  • Public

  • Established

  • 10,001+

    employees

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Mission Themes

Experience & Enjoyment

Experience & Enjoyment

Joy, fun, delight, pleasure, play.

Inclusion

Inclusion

Ensuring people are welcomed, represented, or included.

Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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The
Target
mission statement was last checked on
January 15, 2026