Southwest Airlines
Official
Mission Statement
To connect People to what's important in their lives through friendly, reliable, and low-cost air travel.
Connection
Affordability
Southwest Airlines is a low-cost airline providing domestic air transportation across United States using Boeing aircraft.
Transport, Mobility & Logistics
Headquartered in:
United States
Year founded:
1967
Public
Enterprise
10,001+
employees
Mission Themes
Connection
Bringing people closer emotionally or socially.
Affordability
Lowering cost or making things financially accessible.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
If any of the information looks incorrect, please reach out with an update.
The
Southwest Airlines
mission statement was last checked on
January 15, 2026