Harley-Davidson
Official
Mission Statement
More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.
Purpose & Meaning
Inspiration
Harley-Davidson is a motorcycle manufacturer producing iconic heavyweight cruiser bikes.
Manufacturing & Industrial
Headquartered in:
United States
Year founded:
1903
Public
Established
5,001–10,000
employees
Mission Themes
Purpose & Meaning
Helping people find meaning, fulfilment, or direction in life.
Inspiration
Motivating, uplifting, or energising people.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
If any of the information looks incorrect, please reach out with an update.
The
Harley-Davidson
mission statement was last checked on
January 15, 2026