Apple
Official
Mission Statement
To bring the best user experience to customers through innovative hardware, software, and services.
Customer Focus
Innovation
Experience & Enjoyment
Apple designs, manufactures, and markets mobile communication and media devices.
Technology & Software
Headquartered in:
United States
Year founded:
1976
Public
Enterprise
10,001+
employees
Mission Themes
Customer Focus
Putting customers’ needs, outcomes, or satisfaction first.
Innovation
Creating new ideas, products, or technologies.
Experience & Enjoyment
Joy, fun, delight, pleasure, play.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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