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Amazon logo
Amazon
Official
Mission Statement

To be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work.

Customer Focus
Customer Focus
Safety
Safety
Excellence
Excellence

Amazon provides e-commerce, cloud computing, online advertising, and digital streaming.

  • Retail & Ecommerce

  • Headquartered in:

    United States

  • Year founded:

    1994

  • Public

  • Enterprise

  • 10,001+

    employees

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Mission Themes

Customer Focus

Customer Focus

Putting customers’ needs, outcomes, or satisfaction first.

Safety

Safety

Protection from harm, danger, or risk (physical, digital, financial).

Excellence

Excellence

Pursuit of mastery, best-in-class quality, and high standards.

Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
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