Adidas
Official
Mission Statement
To be the best sports brand in the world.
Excellence
Leadership
Adidas is a German multinational athletic apparel and footwear manufacturer based in Herzogenaurach.
Consumer Products
Headquartered in:
Germany
Year founded:
1949
Public
Enterprise
10,001+
employees
Mission Themes
Excellence
Pursuit of mastery, best-in-class quality, and high standards.
Leadership
Market leadership, influence, or being the best.
Themes are a set of 33 tags that describe what a mission statement represents, enabling rapid understanding, discovery, and comparison.
If any of the information looks incorrect, please reach out with an update.
The
Adidas
mission statement was last checked on
January 15, 2026